Small Business

At a minimum, every small business should have a CRM, a modern website, a Google Business profile, consistent branding, and a basic advertising system (like Google or Facebook Ads). These tools help you get found, build trust, and convert leads, without needing a full-time marketing hire.

The key is having a system, not a series of random efforts. At Launch Kit, we help small business owners in Grand Rapids build clear, trackable marketing plans, so you know where your dollars are going and what’s working.

Short answer: yes. We're seeing that consumers are using social media in two new ways. As a search engine and as a legitimacy check. When looking for someone to paint their house, users are searching "grand rapids painting company" to get a behind the scenes look at companies in your area. This builds into the legitimacy check. It's quite easy to have a website with pretty pictures on it. It's more difficult to have an active social media profile that has posts each week showing what's going on at the business. Because you can't fake it, it builds brand authority when you pull it off.

If you're juggling social posts at midnight, guessing on ad budgets, or your website hasn’t been updated since 2018, it’s probably time. Launch Kit exists to take marketing off your plate and turn it into a system that works for your business long-term.

We’re full-time, in-house, and based right here in Grand Rapids. No outsourcing, no confusing jargon, just a team that knows your business, responds quickly, and builds marketing systems that actually drive growth.