Digital Marketing

Digital marketing is how you show up online, through your website, ads, social media, emails, and more. For local Grand Rapids businesses, digital marketing isn’t optional anymore. It’s how you build trust, attract leads, and compete with national brands without needing a national budget.

We track performance using clear, easy-to-understand metrics like website traffic, lead form submissions, ad click-through rates, and conversions. With Launch Kit, you won’t just see what’s happening, you’ll understand what it means for your business.

At Launch Kit, we focus on three core areas: your website (your foundation), your content (how you educate and engage), and your advertising (how you drive traffic). When these pieces work together, your marketing becomes a system, not a gamble.

You can absolutely do it yourself, but you’ll also be wearing a five hats. Most small business owners we work with in West Michigan hire us when they’re ready to stop guessing and start growing with a proven system and a full in-house team behind them.

Some channels like Google Ads can generate leads in a week. Others—like SEO or social media, are long games. With Launch Kit, we focus on quick wins while also building a system that grows with you month after month.