What is brand development and why does it matter for small businesses?
Brand development is about more than just a logo, it’s how your business looks, feels, and communicates. A strong brand builds trust, attracts your ideal clients, and helps you stand out in your market. In short, it’s how you look like a business people want to work with.
What’s included in Launch Kit’s brand development services?
We build complete brand systems: logo design, color palette, font selection, brand voice, and visual guidelines. Everything is designed in-house by our Grand Rapids team and tailored to help small businesses present themselves professionally across every touchpoint.
How do I know if my brand needs a refresh?
If you don't have the correct logo files on hand, your marketing feels inconsistent, or you’re targeting a different audience than when you started, it’s probably time. We help small businesses rebrand in a way that feels fresh but still true to their story.
Can you help me develop a brand from scratch?
Yes, we love helping startups and new businesses build a brand from the ground up. We’ll guide you through every step, from naming and messaging to logo design and visual identity, all under one roof.
How long does it take to build a brand with Launch Kit?
Most of our brand development projects take 4-6 weeks from start to finish. We’ve dialed in a process that’s fast, collaborative, and focused on building a brand that you’re proud to show off.
Small Business Tips, Tricks and Thoughts
Once a month, we write a newsletter sharing our thoughts on business development, software tips, and other Grand Rapids information. We'd love to have you join the community.
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