Advertising

The best advertising strategy starts with knowing your audience. For local Grand Rapids businesses, a mix of targeted Facebook ads, Google Search campaigns, and remarketing often delivers the strongest ROI. We help small businesses build lean, effective ad systems that drive leads without wasting spend.

Most small businesses in West Michigan start with a monthly ad budget between $500–$2,000, depending on their goals. At Launch Kit, we design advertising systems that match your budget and scale with your business, no guesswork, just results.

Absolutely. Facebook and Instagram ads can be hyper-targeted to local audiences right here in Grand Rapids. Whether you're promoting a sale, event, or just raising awareness, social ads are one of the fastest ways to get in front of your ideal customer.

Good question, and one too many business owners don’t ask early enough. Every ad we run is connected to tracking tools like Google Analytics and Facebook Pixel so you know exactly where your leads are coming from, what’s converting, and what’s not.

Both platforms can work, but it depends on your business. If your customers are searching for a service like “plumber in Grand Rapids”, Google Ads are essential. If you're trying to build awareness or promote a new offer visually, Facebook Ads usually win. We’ll help you choose based on real data, not just what’s trendy.