A real week in the life of a 27 year old agency owner sharing how we run client meetings, build systems, and grow a marketing agency with clarity and consistency.
This week felt like one of those weeks where nothing flashy happened, but everything important did.
We kicked off a new month. We ran client meetings. We reviewed numbers. We talked through priorities. We made decisions that will quietly shape the next thirty days of work.
This blog post is essentially my written notes to go along with the video. If you like seeing how businesses actually operate behind the scenes, this is for you.
The video is embedded below along with a deeper look at what’s going on in my head as I move through a normal work week as a 27 year old agency owner.
Every time we start a new month at Launch Kit, we run what we call monthly pulse meetings with each client.
These meetings are the glue.
They are how we stay aligned.
They are how we avoid surprises.
They are how we make sure the work we are doing actually connects to outcomes.
Each pulse meeting is about fifty minutes and happens over Google Meet. The agenda never changes. That is intentional.
Here is what we focus on every single time:
• reviewing last month’s analytics
• comparing performance to objectives
• surfacing client priorities
• aligning on what the next production cycle looks like
These meetings kick off our entire month. Production days, priorities, timelines, everything flows out of them.
If you are running a service based business and you feel like things are chaotic, inconsistent, or reactive, chances are you are missing a consistent monthly check in rhythm.
One thing I have learned building a marketing agency is this.
Talent does not fix misalignment.
Hard work does not fix misalignment.
Good intentions do not fix misalignment.
Only systems do.
Our pulse meetings follow the EOS Level 10 meeting format. If you know EOS, you know exactly what I’m talking about. If you do not, here’s the simplified version.
Every meeting follows the same structure so everyone knows what to expect.
That structure includes:
This does a few important things.
First, it defines what success actually looks like. Numbers remove ambiguity.
Second, it gives everyone a voice. No one dominates the meeting. No one gets skipped.
Third, it turns conversation into execution.
Meetings should not exist to talk. They should exist to decide.
The scorecard is one of the most powerful parts of our process.
Each client tracks a small set of KPIs that matter to their business. Not vanity metrics. Real indicators of progress.
For a typical service based business, that might look like:
• number of inquiries
• discovery calls booked
• projects sold
• revenue generated
We track these month over month. Before the meeting, clients fill in their numbers or we pull automated data. During the meeting, we simply state the numbers.
No drama.
No excuses.
Just reality.
When you define what success is, decision making becomes much easier.
One of the biggest mindset shifts I’ve made as a founder is getting comfortable not being the smartest person in the room.
We work primarily in HubSpot and GoHighLevel. Our team is very capable, but these platforms are deep. There will always be edge cases and advanced workflows we have not seen before.
Instead of pretending we know everything, we built relationships with expert consultants in both platforms.
Here’s the line I keep coming back to:
We do not get paid to be right. We get paid to figure it out.
Having trusted experts removes pressure from the team. It makes the work more fun. It gives us confidence to take on more complex challenges.
If you are feeling stretched as a founder, ask yourself this question.
Where am I trying to be the hero instead of building support around me?
Meetings only matter if something happens after them.
At the end of every pulse meeting, we capture action items. Not during the meeting. That is too distracting.
Immediately after the call, we review notes and create tasks in ClickUp with:
• a clear owner
• a due date
• a defined outcome
This is how accountability stays healthy. Internally and with clients.
Most frustration in business comes from unclear ownership. Clear tasks solve that.
Not everything in the week was meetings and numbers.
I cooked.
I walked outside.
I paid attention to small routines that make work sustainable.
Here is my strong opinion of the week.
Eating lunch at your desk is one of the most depressing habits in modern work culture.
Ten minutes outside does more for your productivity than another email ever will.
Building a business is not just about systems and strategy. It is about energy. You cannot separate the two.
I started sharing these videos because I wanted something I could not find myself.
A realistic look at what building a business actually feels like.
Not just wins.
Not just highlights.
Not just hustle.
Just normal weeks. Planning. Meetings. Thinking. Adjusting.
If you are an agency owner, a service based business founder, or someone thinking about starting something of your own, I hope this gives you clarity and calm.
You are probably doing better than you think.
This week was not loud.
But it was important.
Quiet weeks where systems are reinforced and alignment is strengthened are what make loud wins possible later.
If you want to see more behind the scenes content on running a marketing agency, building systems, and designing a business that actually works, the video above is a great place to start.
And if you are building something of your own, keep going.
Consistency compounds.
Each year, we take a fresh look at the various marketing efforts a small business can make. We've built this framework to get started optimizing your business's online presence.
