Turn your website into a smart website that captures leads, books calls, and works for you 24/7 with AI, CRM integration, and automation, all powered by Launch Kit.
The term smart website has been top of mind for me lately. In an age where automation and AI keep getting better, we can apply technology that was once only available to enterprise-level companies to small businesses like yours and mine. I’m talking about technology that works for us, supercharging our local business to function like a well‑oiled machine. I see so much value in this opportunity because we small business owners wear many hats and carry a lot of responsibilities. If we can get organized and have systems that work for us 24 / 7 without taking on the overhead of another employee, that is a huge way to buy back our time for a relatively low investment.
The best place to start is your website and CRM. Think of the website as your online home base and your CRM as the brains and glue at the center of your business. Today I’m going to show you how to take your outdated static website and turn it into a smart website backed by AI that turns visitors into leads and starts the sales process for you. Let’s break it down.
To give you a real‑world example of what’s possible, here’s what’s happening on Launch Kit’s website.
That is the power of a smart website. Here's how Launch Kit can build this for you. Let's first understand each puzzle piece in play.
Now that you’ve seen what a smart website can look like, here’s a breakdown of the components Launch Kit uses and how you can apply them to your own business:
Website powered by Launch Kit’s Growth or Pro plan. We handle all design, development, and ongoing maintenance on your website, you think it, we make it happen.
CRM is the engine behind contacts, opportunities, forms, and AI chat. It’s included in our Growth and Pro website plans.
AI‑Powered Chat is set up within the CRM. We train the chatbot on all information from your website and a centralized knowledge base (usually a shared Google Doc). Over time as customers ask more questions, we add that info to the knowledge base so that AI agent gets smarter and more helpful. If the AI agent gets stuck, users are connected to a human salesperson. The bot can even book a call directly through integration with your calendar.
Call Attribution uses a dynamic phone number. When someone calls from your website, the CRM records which marketing source drove the call such as Meta ad, Google ad, social media, etc. This gives you additional clarity on which marketing channels generate real results.
AI Voice Agent replaces outdated phone trees. When someone calls your business, the AI agent answers first, understands the customer’s request, answers questions, and can even book appointments in real time. If the AI agent can’t answer, it connects the caller to your desired point of contact. That means you never miss a call, even when you’re in a meeting or in the field at a job site.
Forms Connected to CRM capture leads and automatically create or update contacts. That triggers further automation like creating opportunities, sending follow‑up emails, or sending SMS messages.
How’d You Hear About Us? remains a powerful tool. We can see how people reach our website through analytics and ads, but sometimes offline marketing plays a part. Let’s say someone is riding in a car down the highway, they see a billboard for your company. They're in the passenger seat so they take out their phone, and Google search your company, they click on the first thing they see which is a Google Ad, they visit your website, fill out the inquiry form. That is a lead. What marketing effort gets credit for the lead though? Google Ads will show it as a conversion. But the reality is the billboard is what prompted the person to take action. This same principle applies if someone sees an Instagram post on their phone, goes on their laptop and pulls up your website, submits a form. Including a simple open‑ended question on forms (“How’d you hear about us”) helps capture the full picture and log it in the CRM.
Opportunities in the CRM visualize your sales pipeline. Knowing exactly when to follow up prevents things from slipping through the cracks. You can see your best‑selling services, track how many leads are coming in, and tighten your sales process.
Follow‑Up Automation triggers emails or texts when someone fills out a form. That keeps leads engaged and informed about the next steps in the sales process.
Calendar Booking Integration adds the final touch. Connect your Google or Outlook calendar, set your availability, and the system automatically blocks out booked times. The appointment link is in the follow‑up email, leads choose a time, and everything syncs automatically. The best feeling in the world is getting out of a meeting and seeing that we had a new lead come in, an opportunity was created, a follow up was sent, and the person scheduled a call.
That is how you take your boring old website and turn it into a high‑powered smart website. There are many moving parts, but when you get them all connected, that is when the magic happens. At Launch Kit we take fragmented marketing systems and turn them into a well‑oiled machine. It is honestly fun seeing what is possible. You unlock aspects of your business that you did not even know existed. Technology can be a wonderful thing when it works for us. Most people just need help getting it organized. That is where we come in.
Each year, we take a fresh look at the various marketing efforts a small business can make. We've built this framework to get started optimizing your business's online presence.
