#designbylaunchkit

A Modular Approach To Brand Development

We set out to rethink the way Brand Development is provided. We have created a modular approach that allows members to select the elements that are relevant to their business. Elements 1 through 4 are listed below. Select which ones are relevant to you.

1.

Brand Naming
Two workshops that are packed full of exploration exercises to discover your brand name.

2.

Brand Strategy
Align your goals with your brand through strategic internal and external conversation.

3.

Logo Design
The foundational branding elements to present your business in the digital and print world.

4.

Brand Identity
A bundle that includes the essential branded marketing items for your business.
Element No. 1

Brand Naming

A series of two workshops guided by Launch Kit Designer, Michael Bova. Michael guides you through exercises revolving around culture, art, music, and film to spark ideas.

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First Workshop
The initial brainstorm where we create a word bank to spark inspiration.
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Second Workshop
Referencing our word bank to begin looking for that needle in the haystack.
Quantitative Evaluation
A system for evaluating brand names from phonetics to practicality.
Element No. 2

Brand Strategy

Launch Kit's Brand Strategy element explores why the brand seeks to exist, where it fits in the market, who your customer is and finally, how it's presented to the world.

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    Mission, Vision, Values Workshop
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    Customer Persona Developement
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    Three Stylescapes
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    Brand Rollout Workshop
Element No. 3

Logo Design

Professional Logo Design

We turn your vision into artwork that represents your business. Artwork is ready for trademark.
Brand development color palette selection

Proper Color Palette

We develop a palette that you can use across all digital, print, and merchandise projects.
Brand development font selection

Established Font Selection

Present consistency with a specific font selection that can be used in digital and print.
Element No. 4

The Brand Identity Bundle

We have created a package of essentials marketing items that will provide you material to initially present your new branding. Additional items may be purchased from our Graphic Design menu.
What's Included?

Essential Items:

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    Minted Logo NFT
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    Branding Guidelines
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    Business Card Design
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    Announcement Graphic
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    Social Media Profile Pictures
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    FB, LinkedIn, Youtube Banners
A Modular Approach To Brand Development

Four Branding Elements

Launch Kit is proud to offer four brand development elements. It's important to note that elements can be selected as you see fit. Combine all four elements to unlock our full capability.

Brand
Naming

Starting at $960
A series of guided exercises to explore brand names that take place during two workshops.
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    Workshop #1
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    Workshop #2
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    Quantitative evaluation
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    Guided exploration

Brand
Strategy

Starting at $2,520
Reach your business goals through strategic internal and external brand development.
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    Mission, Vision, Values Workshop
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    Competitor Research
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    Brand Positioning
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    Three Stylescapes
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    Customer Persona Workshop
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    Official Brand Book
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    Brand Rollout Workshop

Logo
Design

Starting at $3,750
The foundational branding elements to present your business in the digital and print world.
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    Exploration Workshop
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    Stylescape
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    Logo
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    Color Palette
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    Font Selection
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    Style Guide
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    Vector format
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    File Type Guide

Brand
Identity

Starting at $1,560
The essential design items for your business all in one easy to use bundle.
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    Minted Logo NFT
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    Branding Guidelines
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    Business Card Design
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    Announcement Graphic
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    Social Media Profile Pictures
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    FB, LinkedIn, Youtube Banners
What's the Next Step?

How To Get Started

1
Review Our Menu

Above you will find our four brand development elements.

2
Discovery Call

Schedule a call with the Launch Kit design team to evaluate project fit.

3
Select Your Items

During our call we will determine which elements are relevant to your business.

Schedule Your Discovery Call

Design work takes place at our studio downtown Grand Rapids, Michigan. We will also meet up here for workshops and presentations.

Kevin Kamis

Project Manager

Michael Bova

Graphic Designer

Recent Branding Projects

Checkout some of the recent projects we've been working on.
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Caledonia Excavating
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Branding
Explore The Project
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McDonald Records
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Branding
Explore The Project
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Lemonade Partners
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Branding
Explore The Project