Built By Launch Kit

A Thoughtful Brand Development Experience

We created three offerings that generate meaningful results.

Each package has been specially curated for businesses at different stages.

Logo Kit

An efficient process that gets you the essential items your business needs.

Identity System

Outfit your business with a suite of assets to create consistency across touchpoints.

Brand Design

A thoughtful experience that creates a foundation for years of business growth ahead.
Starting at $1,500

Logo Kit

We created Logo Kit for business owners looking for the essential items to present their business. This streamlined process takes about four weeks and delivers a professional logo in all necessary formats and a defined color palette.

  • Mood Board
  • Logo Files
  • Color Palette
  • 1
    Exploration
    Sit down with your Launch Kit Designer to discuss your vision for the new logo. As a team, you will assemble a mood board that brings your ideas to life.
  • 2
    Logo Design
    We allocated two weeks to put the headphones on, brew coffee, and create logo concepts. Then we'll get back together for a presentation.
  • 3
    Artwork Approval
    We use PandaDoc to send a preview of your new logo and color palette. A signature and payment gives us the green light to build out all necessary file types.
  • 4
    Logo Kit Delivery
    Delivered via Google Drive, your Logo Kit is a folder structure that houses all logotypes for print and digital use in various colorways.
Starting at $2,495

Identity System

We created Identity System as a customizable identity package that takes logo design one step further. An enhanced process allows us to create a design system that considers how your business identity will look across various digital and print touchpoints.

Stylescape

A 56" panoramic board that allows stakeholders to agree upon a path forward.

Logo Package

A folder structure that contains all the necessary file types for digital and print applications.

Supporting Assets

Pair your new logo and colors up with cohesive photos, videos, and graphic design material.
  • 1
    Identity Exploration
    We get to know your business stakeholders and their goals for the road ahead.
  • 2
    Stylescape
    We use this 56" panoramic board as a way to confirm that everyone's vision is aligned.
  • 3
    Logo Design
    We allocate three weeks to sketch, illustrate, and craft logo options, then present them on lifelike mockups.
  • 4
    Photo/Video Media
    Let's bring your identity to life with updated photos and videos. This could be for the website, social media, ads, etc.
  • 5
    Graphic Design
    Put your new logo, color palette, and fonts to use with a fresh bundle of marketing material.
Starting at $6,300

Brand Design

Our premier brand development offering. This process guides clients through a deep dive into building a brand that will stand the test of time.

Built For Businesses Looking to Make An Impact.

Brand Design includes everything a business needs to define it target audience, establish it's voice, present its identity and create content that feels cohesive.

Brand Core

This initial workshop is about uncovering the motivations and reasoning behind how your brand will make decisions.

Brand Position

This session explores who your customers are and how you will attract them, all while being radically different than the competition.

Customer Persona

Let's define your brand personality. Here, we will explore what your customer interactions will look like at various touchpoints.

Brand Naming

Whether starting from scratch or modifying an existing name, we use data from previous sessions to select the right brand name.

Brand Identity

We've figured out who you are, what you stand for, and who your customers are; now it's time to discuss your appearance.

Photo & Video

Let's share your brand story through a bundle of photo and video assets.

Graphics

Stamp your new brand into the market with consistent material across digital and print.
A Variety of Options

Package Pricing

All projects are completed by our in house design team based in Grand Rapids, Michigan. Identity System and Brand Design projects are custom quoted baed on the photo, video and graphic design material included in the scope of work.

Logo Kit

$
1,500
The ideal package to get your business started.
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    Business Questionnaire
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    Moodboard
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    Logo
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    Color Palette
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    Vector format
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    File Type Guide

Identity System

$
2,495
Starting at
Kick it up a notch with photo, video and graphic design that supports your logo and colors.
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    Identity Exploration Workshop
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    One Stylescape
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    Logo Design
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    Color Palette
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    Font Selection
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    Branding Guidelines
  • Graphic Design Material
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    Graphic Design items are added to your scope of work on an a needed basis. Cost of these items will be added to the starting price listed above.
  • Photography
    i
    Photography items are added to your scope of work on an a needed basis. Cost of these items will be added to the starting price listed above.
  • Videography
    i
    Videography items are added to your scope of work on an a needed basis. Cost of these items will be added to the starting price listed above.

Brand Design

$
6,300
Starting at
Invest in a foundation that will set the stage for years to come.
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    Established Mission, Vision, Values.
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    Customer Persona Development
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    Customer Jounrey Development
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    Market Analysis
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    Brand Positioning
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    Brand Naming
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    Three Stylescapes
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    Logo Design
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    Color Palette
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    Font Selection
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    Branding Guidelines
  • Graphic Design Material
    i
    Videography items are added to your scope of work on an a needed basis. Cost of these items will be added to the starting price listed above.
  • Photography
    i
    Videography items are added to your scope of work on an a needed basis. Cost of these items will be added to the starting price listed above.
  • Videography
    i
    Videography items are added to your scope of work on an a needed basis. Cost of these items will be added to the starting price listed above.

How To Get Started

We've built processes to be smooth sailing so that our focus can be on the project at hand. Throughout your experience with Launch Kit, you'll get to utilize various technologies that may apply to your own business.
1
Review Packages Above

Outlined above is our process for each offering along with pricing.

2
Schedule A Discovery Call

During your discovery call, we will review offerings to find a win/win fit.

3
Select The Best Fit

For Identity System and Brand Design projects, we create a custom package.

Schedule Your Discovery Call

Using Calendly, you are able to take a live look at our schedule. Feel free to pick a time that works best for you.

Michael Bova

Graphic Designer

Kevin Kamis

Accounting

Recent Branding Projects

Checkout some of the recent projects we've been working on.
Project portfolio header image
Scholar Restaurant
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Branding
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Photography
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Videography
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Social Media
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Website Design
Explore The Project
Project portfolio header image
Caledonia Excavating
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Branding
Explore The Project
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McDonald Records
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Branding
Explore The Project
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Common Questions

Still have questions about Launch Kit? Get in touch
Learn About Our Craft

Branding Related Resources

We enjoy sharing articles about our latest innovations, research findings and overall continued improvement in our processes.

Visit the Blog
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Oct 12, 2022
Brand Design - Our Most Thorough Brand Dev Package Ever
Brand Development
Oct 12, 2022

We create branding, websites and content for local businesses.

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Based in Grand Rapids, Michigan