Launch Kit | Brand Development For Grand Rapids Businesses

We created two offerings that generate meaningful results.

Each package has been specially curated for businesses at different stages.

Logo Kit

An efficient process that gets you the essential items your business needs.

Brand Design

A thoughtful experience that creates a foundation for years of business growth.

Starting at $2,950

Logo Kit

We created Logo Kit for business owners looking for the essential items to present their business. This streamlined process takes about four weeks and delivers a professional logo in all necessary formats and a defined color palette.

Mood Board
Logo Files
Color Palette

1
Exploration
Sit down with your Launch Kit Designer to discuss your vision for the new logo. As a team, you will assemble a mood board that brings your ideas to life.
2
Logo Design
We allocated two weeks to put the headphones on, brew coffee, and create logo concepts. Then we'll get back together for a presentation.
3
Artwork Approval
We use PandaDoc to send a preview of your new logo and color palette. A signature and payment gives us the green light to build out all necessary file types.
4
Logo Kit Delivery
Delivered via Google Drive, your Logo Kit is a folder structure that houses all logotypes for print and digital use in various colorways.

Starting at $5,450

Brand Design

Our premier brand development offering. This process guides clients through a deep dive into building a brand that will stand the test of time.

Built For Businesses Looking to Define a Legacy.

Brand Design includes everything a business needs to define it values, vision, target audience marketing position and voice.

1. Brand Core

This initial workshop is about uncovering the motivations and reasoning behind how your brand will make decisions.

2. Customers

Our second session explores who your customers are, what they resonate with, and how we will communicate with them.

3. Brand Position

Now, it's time to define your brand personality. We will explore elements like tone, and style to create your own flair.

4. Brand Naming

We use data from previous sessions to create a new name, modify an existing one, or create a tagline.

5. Stylesacpes

Now that we've figured out your core elements, we design two 56" panoramic mood board to align our vision for the identity.

6. Logo Design

With an agreed upon vision, we sketch one of a kind logos that stand out from the pack.

7. Supporting Assets

With a logo established, we can build out assets like business cards, and other marketing material.

Behind the scenes with the Launch Kit team

2024 Brand Development Offerings

Packages & Pricing

All projects are completed by our in-house design team based in Grand Rapids, Michigan. Launch Kit is proud to work with clients nationwide for our brand development services. Message us below to get started this week.