Photo & Video + Social Media + Ads Service

Content Marketing System

We combine monthly photo and video content creation with expert social media management and digital advertising—all handled by your own dedicated team based right here in Michigan. No outsourcing. No guesswork. Just one local team rowing in the same direction.

Consistency Moves The Needle

Showing up online once in a while doesn’t build trust. Consistent content, delivered monthly, helps your business stay relevant, rank locally, and connect with your audience at the exact right time.

Your Own Dedicated Team

With Launch Kit, you’re not passed around. You get a consistent team of real people—photographer, videographer, social manager, and ads expert—all working together to keep your marketing aligned and professional.

Tailored To Your Business Goals

Each month starts with a pulse meeting to review results and adjust strategy. We focus on what’s happening inside your business and build marketing that supports your goals - not someone else’s.

A Smart, Local Approach to Small Business Marketing

This isn’t just social media posting. It’s a full-circle marketing system that includes:

Monthly Strategy

We call these Pulse Meetings. A 50-minute check-in to review analytics and set marketing goals based on what’s happening in your business.

Content Creation

Monthly photography and video production handled by our in-house team—done-for-you, professional, and ready to post.

Full Social Media Management

We manage your Facebook, Instagram, TikTok, LinkedIn, YouTube, and Google Business Profile with a consistent voice and strategy.

Digital Advertising

We run ad campaigns on Facebook, Instagram, and Google. Designed to get your business in front of more people in your community.

How To Get Started With Content Marketing

Getting Started

Before we set up the lights and cameras, we want to get to know your team so that we can select an appropriate membership tier.

1. Discovery Call

The first step is a 50-minute discovery call to get to know each other. Maybe we're even on this call right now. We talk about your business, brand, and how content can provide value. We'll use this information to make a recommendation on an ideal content marketing plan.

2. Initial Pulse Meeting

To create content that aligns with your company vision, business goals, and aesthetics, it's essential that we take time to talk about your overall business strategy. The better the marketing team understands where the ship is going, the better we are able to contribute marketing strategy ideas.

Some businesses create content to generate awareness, some create to build authority, and some create to build company culture. We're looking to develop a unique strategy for your business.

This is a 90-minute discussion. The meeting can take place at either the Launch Kit office or your office.

3. Account Access Workshop

A 1-hour Google Meet call with your social media manager to provide access to all necessary social media platforms. If accounts do not already exist, we will set them up for you.

Your business will be active on Facebook, Instagram, LinkedIn, TikTok, YouTube and Google My Business.

Launch Kit's Process For Digital Content Marketing

The Monthly Routine

Each month, your marketing team will work with you to plan, create, edit, and deliver content that drives your business forward.

1. Pulse Meeting

We begin each month by looking back at the analytics from our efforts last month. From the data, we are able to make strategic decisions about the road ahead. We use this time to reconvene on business goals and content pillars.

This meeting is 50-minutes and takes place via Google Meet.

2. Production Days

On production days, we join your team at the shoot location to create photo/video content. We go into the day with a solid game plan to ensure the productive and efficient capture of content.

Our standard goal is to create 5 Shorts and a batch of photos during each production day.

Production days can take place anywhere in the greater Grand Rapids area. At the office, at an event, at a job site, etc. Travel outside of 30 miles from the Launch Kit office will be billed at 67¢ per mile.

Production days take place Monday - Friday during standard 9:00 am to 5:00 pm business hours.

Production can be up to 3 active hours of on-site shoot content.

3. Content Editing

After a production day, we fuel up on good coffee (usually Nespresso or Madcap) and dive into editing.

4. Social Media Management

Your dedicated Social Media Manager runs your company account on Facebook, Instagram, LinkedIn, TikTok, YouTube, and Google. This includes active community engagement, weekly content posting, inbox management, and analytics.

5. Paid Ads Management

Your Paid Ads Manager is responsible for setting up, running, and analyzing your paid advertising campaigns on platforms like Facebook, Instagram, Google, YouTube, LinkedIn, TikTok, and Amazon.

How We Manage Your Digital Marketing

Collaborative Workspace

Work with your marketing team via our digital collaborative space on ClickUp. Here, we can chat, share files, and brainstorm ideas. The space is designed to let creativity flow without restriction.

How Launch Kit uses ClickUp project management software.

No initiation fee, no long-term contracts, just great content marketing.

Digital Marketing Plans

All plans include full social media management (content planning, caption writing, analytics) on Facebook, Instagram, TikTok, LinkedIn, Google Maps, and YouTube, as well as professional ad campaign management on Meta and Google platforms.

For businesses doing $1M or less.

2 spots available.

Starter

Essential content and ads to keep your business consistently visible.

$2,950/mo

Up to 1 - Production day each month
Up to 4 - Short videos (<1 minute)
Up to 25 - Edited photos
Up to 2 - Feed posts per week. One photo, one reel.
10% of ad spend after $5k/mo
i
If monthly ad spend exceeds $5,000/month, we bill an additional 10% of ad spend billing to ensure we can allocate proper time to managing campaigns.

Your New Team:
Social Media Manager
Creator (photo/video)
Graphic Designer
Paid Ads Manager

For businesses doing $2M.

1 spot available.

Growth

A results-driven system built to attract and convert leads.

$4,750/mo

Up to 2 - Production days each month
Up to 8 - Short videos (<1 minute)
Up to 50 - Edited photos
Up to 4 - Feed posts per week. Two photos, two reels.
10% of ad spend after $5k/mo
i
If monthly ad spend exceeds $5,000/month, we bill an additional 10% of ad spend billing to ensure we can allocate proper time to managing campaigns.

Your New Team:
Social Media Manager
Creator (photo/video)
Graphic Designer
Paid Ads Manager

For businesses doing $3M+.

1 spot available.

Pro

Your full-scale marketing team focused on impact and growth.

$6,500/mo

Up to 3 - Production days each month
Up to 12 - Short videos (<1 minute)
Up to 75 - Edited photos
Up to 5 - Feed posts per week. Two photos, three reels.
10% of ad spend after $5k/mo
i
If monthly ad spend exceeds $5,000/month, we bill an additional 10% of ad spend billing to ensure we can allocate proper time to managing campaigns.

Your New Team:
Social Media Manager
Creator (photo/video)
Graphic Designer
Paid Ads Manager

How to Get Started

Build Your Marketing Plan

Hop on a call with our team to build your ideal marketing plan. Whether you hire Launch Kit to provide marketing services or not, the plan is yours to keep.

Our mission is to give small businesses the chance to share their story. This our way of making that happen.

Based in Grand Rapids, Michigan

Meet the Team

Our in-house team works directly with clients to make an authentic connection and develop a deeper understanding of each business we partner with.

Launch Kit Social Media Management

Areas We Provide Digital Marketing Services

At Launch Kit, we proudly service businesses in greater Grand Rapids, MI, through our comprehensive digital marketing service. Our local expertise allows us to be on-site regularly, creating dynamic photo and video content each month. This hands-on approach ensures that your brand's online presence is consistently fresh, engaging, and authentic.

Local Team • No set-up costs • Cancel anytime

Grand Rapids, MI
Wyoming, MI
Kentwood, MI
Grandville, MI
Byron Center, MI
Rockford, MI
East Grand Rapids, MI
Ada, MI

Program FAQ's

What types of videos can we make?

Short videos are under 1 minute. These can include cinematic, talking head, drone, or timelapse footage, perfect for social media posts.

What types of photos can we shoot?

Photos can be of recent projects, products, team members, job sites, office space, you name it, if it's around Grand Rapids, we can shoot it.

How is social media management handled?

Launch Kit provides our members with professional social media management. We create content with you, edit it, send it your way for approval, and then handle posting and user engagement.

What social platforms do you manage?

We run your company account on Google, Facebook, Instagram, LinkedIn, TikTok and YouTube. This includes active community engagement and routine posting.

Can we combine videos to make a longer video?

Yes. You can combine your short videos to make longer videos for YouTube.

How long does editing take?

Photos are delivered in 2-3 business days, short videos are delivered in 2-3 business days, medium videos are delivered in 3-5 business days, and long videos are delivered in 4-6 business days.

Why is it limited to Grand Rapids?

Our team is based in Grand Rapids, Michigan. It's important to us that we are able to meet with your company in person for planning workshops and production days.

Where can photo/video content be shot?

We travel anywhere within a 30-mile radius of the Launch Kit office at 89 Ionia Ave NW, Grand Rapids MI, 49503. Additional miles traveled will be billed extra at 67¢ per mile.

Who creates our content?

All content is created and edited by our in-house local team in Grand Rapids, Michigan. The Launch Kit studio is in downtown Grand Rapids on Ionia Avenue.

How does the collaborative workspace work?

When setting up your membership, we invite your team members to your own dedicated List on ClickUp. This is where we communicate, brainstorm, and share files. No need for long email threads.

Are there any long term contracts?

Nope. Your company is welcome to cancel at any time. You remain the owner of all past content created during your membership. Our goal is to create a healthy, long-term partnership that deeply understands your business and its goals.

Can a production day be on the weekend?

Launch Kit is open Monday - Friday from 9:00 am to 5:00 pm, we do not schedule production days on the weekends. We take that time to recharge our batteries so that we're ready to go next week.

What time of day can a production day be?

Launch Kit is open Monday - Friday from 9:00 am to 5:00 pm, we schedule production days during this time frame.

Who owns the media that is created?

The client owns the media. Launch Kit will manage the storage of the media. Launch Kit is not responsible for the permanent storage of raw media. Raw files are kept temporarily on local storage. Final edits are kept in Google Drive. If a member wishes to receives a copy of a raw file, Launch Kit can upload that file to Google Drive.

Does unused deliverables and production time roll over?

Unused deliverables and production time do not roll over to the following month.

How many hours is a Half Day Production?

A half-day production can be up to 3 hours of active on-site shooting of content. This gives us time to account for prepping gear and travel.

A-La-Carte Add Ons

Need Extra This Month?

Sometimes, you need a few extra items. Let's do it. We built this easy-to-use photo and video menu to provide extra content on an as-needed basis. This menu and pricing are reserved only for active digital marketing clients.

Production

This is the time we are on-site capturing footage.

Quarter Day Production = $240
Half Day Production = $400
Full Day Production = $600
Travel Outside GR = 67¢ per mile.

+

Deliverables

Multiple deliverables can be created from a single production day.

Short <1 Minute Video = $236
Medium 1-3 Minute Video = $340
Long 3-7 Minute Video = $436
Extended 7-15 Minute Video = $680
25+ Photos= $220
50+ Photos= $340
100+ Photos= $460

Grand Rapids Social Media Marketing Agency

Digital Marketing Program

Photo & Video + Social Media + Ads Service

Content Marketing System

Consistency Moves The Needle

Your Own Dedicated Team

Tailored To Your Business Goals

A Smart, Local Approach to Small Business Marketing

Monthly Strategy

Content Creation

Full Social Media Management

Digital Advertising

How To Get Started With Content Marketing

Getting Started

1. Discovery Call

2. Initial Pulse Meeting

3. Account Access Workshop

Launch Kit's Process For Digital Content Marketing

The Monthly Routine

1. Pulse Meeting

2. Production Days

3. Content Editing

4. Social Media Management

5. Paid Ads Management

How We Manage Your Digital Marketing

Collaborative Workspace

No initiation fee, no long-term contracts, just great content marketing.

Digital Marketing Plans

Starter

Your New Team:

Growth

Your New Team:

Pro

Your New Team:

How to Get Started

Build Your Marketing Plan

Based in Grand Rapids, Michigan

Meet the Team

Austin Johnson

Mackenzie Broekstra

Kevin Kamis

Daniel Bremmer

Rachel Bolt

Reagan Berce

Launch Kit Social Media Management

Areas We Provide Digital Marketing Services

Program FAQ's

What types of videos can we make?

What types of photos can we shoot?

How is social media management handled?

What social platforms do you manage?

Can we combine videos to make a longer video?

How long does editing take?

Why is it limited to Grand Rapids?

Where can photo/video content be shot?

Who creates our content?

How does the collaborative workspace work?

Are there any long term contracts?

Can a production day be on the weekend?

What time of day can a production day be?

Who owns the media that is created?

Does unused deliverables and production time roll over?

How many hours is a Half Day Production?

A-La-Carte Add Ons

Need Extra This Month?

Production

+

Deliverables

Services

Information

Contact Us