Rachel joined Launch Kit with a strong understanding of how brands show up online and connect with their audiences. As a multi-brand social and content manager, she blends creativity with strategy to help clients grow their digital presence in a meaningful way. She works closely with both clients and creators to ensure every piece of content aligns with broader marketing goals. Known for her attention to detail and ability to think both creatively and strategically, Rachel plays a key role in bringing brand stories to life.
Rachel manages the moving pieces behind the scenes, from planning and scheduling content to writing captions, designing graphics, and capturing photos on production days. She keeps content calendars organized, posts flowing through ClickUp, and works closely with creators to execute each client’s vision. Balancing strategy with execution, she ensures every platform stays consistent, engaging, and set up for growth.
Q: If you had a free afternoon, where would we find you?
A: Starting with a matcha or latte from a local coffee shop, then a long walk around the park with my husband and our dogs. In the warmer months, I’m usually out tending to my plants or garden, followed by grabbing food and a beer at a local brewery. Basically, anywhere I can soak up some sunshine.
Q: You’re always planning your next trip , where’s the coolest place you’ve traveled?
A: I love having a trip on the horizon — exploring new landscapes and cultures is what fuels me. Tanzania will always stand out, from all the animals in Serengeti to summiting Mount Kilimanjaro, which was one of my biggest and proudest accomplishments. I also loved Vietnam and Cambodia — the culture, history, and food scene made it such an unforgettable experience.
Q: Tell us about your dogs!
A: My husband Ryan and I have two English Springer Spaniels, Sophie and Rowan — and they’re actually related. Sophie (14) is Rowan’s grandma (5), and both come from the same breeder we co-own them with as retired show dogs. They’re the sweetest dogs and such a big part of our lives. Rowan is also a frequent visitor at the Launch Kit office and loves soaking up attention from the team.
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"Early American cuisine, timeless design & warm hospitality. The opportunity for Launch Kit to activate on all fronts; helping turn this vision into a Grand Rapids staple."
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Launch Kit partnered with Michigan Screen and Window Repair to manage their social media through our Content Membership program. We capture bi-weekly job site footage.
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