Website Power Up

Turn your new website into a lead machine

Your site is live. Now let's get it in front of the people who are ready to buy. We manage Google Ads and Local Service Ads for our website clients, so the same team that built your site can also drive traffic to it.

Message your Launch Kit team

Step one first, always

We won't turn on ads to send traffic to a website that isn't ready. That's not how we operate.

A finished, up to date website is step one. Everything else, including ads, comes after. We'd rather tell you to wait a few weeks than take your money to send clicks to a site that isn't going to convert them.

If your site is live and current, you're ready for this. If it's not there yet, let's finish that first. We'll tell you which one you're in.

Why Google Ads and LSA, before social

We start with Google Ads and Local Service Ads because of one thing: intent.

Someone searching "roofing company near me" is looking for a roofer right now. They're not scrolling for entertainment. They're in the market.

Social media builds awareness over time, and it's part of the mix down the road. But if you want leads sooner rather than later, you go where the intent already is.

Search intent: someone actively looking for what you sell Social intent: someone scrolling, open to being interrupted.

We start with the channel that's already looking for you.

What's included

1

Google Ads account setup.

We build your account from scratch or clean up what's there.

2

Local Service Ads setup and verification.

This includes the background and license checks Google requires to get your business verified and eligible to show up.

3

Campaign build.

Keywords, targeting, and ad copy built around what you actually sell.

4

Ongoing management.

We monitor performance and adjust so your budget keeps working.

5

Monthly reporting.

You'll always know what's happening with your ads and your budget.

Service Fee: $450/mo. Ad spend is separate and goes directly toward your campaigns, not to us.

Get Your Ads Up and Running

How it works

You're not starting over with a stranger. Every Launch Kit team member specializes in their craft, so we bring in a second team member, an Ads Manager who's an expert specifically in Google Ads, to join the team already managing your site. Same Launch Kit, one more specialist.

1
Tell us you're ready. Let us know you'd like us to take the lead on Google Ads and LSA for your business.
2
We schedule a strategy call. We'll talk through goals and budget so your campaigns are built around real numbers, not guesses.
3
Ads go live within a week. No long ramp up. Once we've aligned on strategy, we move.

What we need from you: sign off on strategy and budget, and answer a few questions about your business. That's it. We handle the rest.

Why Launch Kit for this

Most agencies hand you off to a different vendor for ads. You start over. New point of contact, new onboarding, new learning curve about your business. We don't work that way.

Right people, right seats. Your Ads Manager specialist joins the team that already knows your business, not a stranger starting from zero.
In-house, always. No outsourcing, no overseas freelancers. Every person touching your account is a full-time Launch Kit team member.
One team, one system. Your website and your ads live under one roof, so nothing gets lost in translation between vendors.

View Certification

Two ways to think about timing

Option 1

Add it on now.

We're already in your site, your team already knows your business, and you skip a second onboarding down the road.

Get Started

If you are already a Launch Kit client, send us a message to learn more!

Option 2

Launch the site first, revisit ads later.

Nothing wrong with this. It just means a second kickoff when you're ready.

If you are already a Launch Kit client, send us a message to learn more!

Option 1 gets you in front of ready-to-buy leads sooner. Option 2 spreads out the spend. Either way, we won't push. Just let us know which one fits.

"Is this going to be expensive?"

Our service fee is $450/mo, with ad spend separate and going straight to your campaigns. Message your team if you want to talk through a budget that makes sense for your business.

How to Get Started

Ready when you are

Your website is built to bring in leads. Let's get it in front of the people already looking for you.

Message your Launch Kit team and let them know you'd like to enable Google Ads.

Book a demo call

"Working with Launch Kit has been great. Austin J especially has been extremely helpful, responsive and knowledgeable. He is getting us good results on our google ads. Definitely recommend working with Launch Kit."

Jordan V.

TEC Communications

Questions

What people ask before they start.

How much does Google Ads management cost?

$450 a month covers our management fee: strategy, setup, campaign creation, and reporting. Your ad spend is separate. That goes straight to Google, and we never touch it or mark it up.

How long until I start seeing leads?

Campaigns go live within 7 days of our kickoff workshop. Once they're live, leads can start coming in that same day.

Can I see where my money is going?

Yes. Your live dashboard shows exactly how much you're spending each month, which campaigns are running, what each one costs, and the clicks and conversions coming off of it.

What if I already have a Google Ads account or past campaigns running?

That's common too. We'll get access to your existing account, audit what's there, and bring you a strategy for improving it before we make any changes.

I'm not in Grand Rapids or Holland. Do you run Google Ads for businesses outside West Michigan?

Yes. Google Ads management isn't tied to location the way our photo and video work is. We manage Google Ads for businesses nationwide.

What's included in the $450/month? Does that cover Local Service Ads too?

Yes. The $450 covers strategy, campaign setup, keyword research, reporting, and analytics. For Local Service Ads specifically, we handle your business verification submission and set you up with a simple way to report spam leads so you're not charged for them.

What's the difference between Search, Display, and Local Service Ads?

Search Ads show up when someone types in what they need, right at the top of Google. Display Ads are the banner style ads that follow people around the web after they've shown interest. Local Service Ads are the ones with the green checkmark, reserved for verified local businesses, and they're built to drive phone calls.

Do I need my own Google Ads account, or do you set one up?

You don't need one going in. We set everything up during the kickoff workshop.

Is there a contract, or can I cancel anytime?

Month to month. Cancel anytime.

How do you decide what to bid on and which keywords to target?

We start with research into what people in your industry are actually searching for, using a mix of Google Keyword Planner and AI-assisted research to find the terms worth going after.

How is this different from just running Google's automated Smart Campaigns myself?

oogle makes it easy to get started on your own. The difference between beginner and expert shows up in the details: campaign structures built to be optimized, negative keywords that block wasted clicks, bidding strategies that avoid overspending, and knowing where the opportunities are that an untrained eye would scroll right past.

Do you guarantee results?

No, and if anyone tells you they can guarantee a certain number of leads from Google Ads, they're lying to you. What we do guarantee is a local, in-house team that communicates clearly and reports honestly on what's working and what isn't.

See what this could look like for your business.

Book a free demo call and we'll walk you through what a Google Ads strategy would look like for your business, your industry, your market. No pressure, no generic pitch.

If you are an active Launch Kit client:

Message your point of contact

If you are not a Launch Kit client:

Book a demo call