Why is consistent photo & video content so important for my small business’s website and social media?

Let’s be honest: stock photos and shaky iPhone videos just don’t cut it anymore. If you’re running a service-based business in Michigan, your potential customers are judging your credibility before they ever call — and they’re doing it based on what they see online.

That’s why high-quality photo and video content isn’t just a “nice-to-have.” It’s a key part of building trust, looking professional, and converting visitors into customers.

At Launch Kit, we offer photo and video content as part of your marketing suite — so you’re not chasing down a random freelancer every time you need an update.

Here’s how it works:

• Our in-house creative team shows up on-site to capture real, scroll-stopping photos and videos of your business.
• We use that content throughout your website, social media, digital ads, and more — making your brand feel consistent and cohesive everywhere.
• The content gets refreshed regularly so you’re not relying on the same old headshots and jobsite pics from five years ago.

Customers want to see who they’re hiring. What your work actually looks like. Why they should trust you. That’s the story we help you tell — clearly and professionally.

Bottom line: if your business does great work, it should look the part. We’ll make sure it does.