How to Create Weekly Content That Actually Grows Your Business

Download the Free Content System Worksheet

To make this as easy as possible for you, I created a free downloadable worksheet that includes every step and every prompt I’m showing you here.

If you’re the kind of person who wants to turn video learning into real business results, download the worksheet and follow along.

https://hs.launchkitdesign.com/weekly-content-system-download

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Do you ever make something that feels almost too good to share?

This workflow is one of those things for me.

I built a system that takes the chaos out of creating weekly blog content, email marketing, and social media posts. It actually works. I run it every Thursday morning like clockwork. My business is benefitting from it. I’m finally that person who consistently publishes content every week. And I want you to be that person too.

Because let’s be honest... maybe you’ve heard over and over again how important it is to write blog content. That email marketing is essential. That your social media should be “nurturing your audience.”

But life is full. The inbox is loud. And somehow, the things you know you should do keep falling to the bottom of the to-do list. You’re not lazy. You’re just buried.

That ends today.

Stick with me and I’ll show you the exact 7-step workflow we use at Launch Kit that turns raw ideas into polished blog articles, email newsletters, and social posts every single week - without burnout or overwhelm.

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Why This System Works

Today I’m walking you through my full 7-step workflow. This is how I go from a stream-of-consciousness brain dump to a finalized blog article, an email newsletter, and a social media caption - all with the help of ChatGPT.

But first, let’s zoom out.

This is a routine I run every Thursday morning. The piece I create that Thursday doesn’t go out the upcoming Tuesday - it goes out the following Tuesday. That two-week buffer creates margin. No pressure. No last-minute scrambling. Just rhythm.

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Step 1: What Should You Write About?

The first hurdle is often the hardest: what do I even write about? Here’s the framework I use to decide:

Two key criteria:

1. Write about something you’re genuinely interested in.

• When you write about what you love, it shows. Most of us hated writing in school because we were forced to write about stuff we didn’t care about. But good news - you’re not in school anymore. You’re the boss. Pick something you actually want to talk about.

2. Write about topics that help your dream buyer.

• Not your peers. Not your competitors. Not random internet lurkers. Your dream buyer.
• For example, say you own a painting company and you geek out on Milwaukee vs. Dewalt tools. Cool. But your dream buyer - a 60-year-old couple investing in their forever home - probably doesn’t care about that.
• Instead, write something like: “Top 3 Things Homeowners Should Do Before a Painting Project”
• That’s helpful. That’s relevant. And that builds trust.

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My Personal Workflow:

• I jot topic ideas down in Things 3 whenever they hit me.
• Later, I move the best ones to ClickUp into a status called “Idea Garden” (basically my content queue).
• Every Monday, I pick one from the garden for that week’s Thursday writing session.

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Step 2: Write the First Draft

Alright. It’s Thursday morning. Time to write.

Here are three things that matter most:

1. Pick Your Best Writing Time

For me, it’s Thursday mornings. Everything is quiet. Inbox unopened. I’ve got a fresh Chemex of coffee. This is when I think best and write best.

2. Use the Right Tool

I write best on my iPhone notes app. Sounds simple, but for some reason when I open my computer, it feels like “work.” I get distracted. I overthink. Phone + notes app = flow state for me.

3. This Is a Rough Draft

This isn’t your actual article. This is a brain dump. Stream of consciousness. No headlines. No formatting. No filters.

Sometimes I even use the dictation feature and just speak my thoughts out loud.

Let your thoughts run free. Be messy. Be real. That’s what gives your content personality.

Pro tip: I use Notion on my iPhone to keep everything in one place. I’ve got a separate video that breaks down the 7 apps I use to run my business and life if you want to check that out. Here's a link - https://youtu.be/YcuG5DHyBVo

Step 3: Use ChatGPT to Polish Your Draft

You’ve got your raw draft. Time to clean it up.

Open ChatGPT and use the first prompt from the worksheet. It tells GPT that what you’re pasting in is a rough draft and its job is to organize it into a structured article - using your natural tone and voice.

Here’s what I do:

• Open Notion and create two columns.
• Paste my rough draft in the left column.
• Paste GPT’s formatted version in the right column.

Now I go line-by-line and revise:

• Add extra ideas
• Fix awkward phrasing
• Make sure it communicates the information the way I intended.

When it feels right - boom. You’ve got a polished blog article.

Step 4: Generate a Blog Title and Meta Description

Next, head back to GPT with prompt two from the worksheet.

Paste in your revised article and ask GPT to generate:

• Blog title options
• Meta description options

Pick your favorite from each, then copy and save them to your notes.

Step 5: Write the Email Newsletter

Now that we’ve got a revised article, title, and meta description, we tell GPT to write an email newsletter.

Thanks to all the context we’ve given it, GPT can now write an email that:

• Is natural
• Summarizes your article well
• Drives traffic back to your blog

This is critical. Blogs don’t have built-in audiences like social platforms. You need to drive people to them.

Use your email list to stay top of mind with your dream buyers. Provide helpful, free value. Build trust over time.

Once GPT generates the email, I tweak the copy and save it to my notes.

Step 6: Subject Line and Preview Text

Next, we ask GPT to write subject lines and preview text based on our revised email.

 These two elements make or break your open rate, so be intentional.

I pick my favorites and drop them into my notes.

At this point, we have:

• A blog article
• A title
• A meta description
• An email
• A subject line
• A preview text

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That’s a (almost) complete content package.

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Step 7: Write Your Social Media Caption

Final step: turn this into a social media post.

Feed GPT your chosen subject line and preview text. Ask it to write a short caption that works for LinkedIn, Facebook, or Instagram.

My go-to platforms:

• LinkedIn and Facebook are best for blog links because you can include a hyperlink in your post.
• Instagram works, but you’ll need to point people to your pages link in bio page.
• I’m not active on X (formerly Twitter), but it could work for blogs too.

Once I have the caption, I save it in my notes.

Done.

From Idea to Published in 7 Steps

We’ve gone from a scattered idea in your notes app to:

• A polished blog article
• An email newsletter
• A social media post
• And all the little pieces in between

This is the sweet spot. Human creativity powered by AI organization.

If I asked GPT to write a blog from scratch, it wouldn’t be my story. But this method lets me share my own thoughts and connect with the people who matter most - my dream buyers.

If you’re ready to finally get consistent with content, download the free worksheet, set a weekly reminder to write your rough draft, and start running this process.

I’ve been using it for nearly a year now. At Launch Kit:

• Our SEO rankings are climbing
• Our email list is engaged
• Our social profiles are growing

Your Move

The ball’s in your court. Go make it happen.

Don’t wait. Download the worksheet. Start small. Build momentum. You’ll be amazed at what you can create.