Photography
Mar 30, 2021

Canon RF 24-70 f 2.8 Review

How do you know when to invest in premium camera gear?

I recently published a video on my YouTube channel talking about the Canon RF 24-70 f 2.8 L series lens.

I purchased this lens about a month ago to use for my professional photography work. I provide a wide range of still photography services, so this lens functions as my jack-of-all-trades. For example, my most recent shoots have been for an apartment complex, a gym, a tree removal service, and tomorrow I am shooting family holiday portraits.

The fast 2.8 aperture allows me to create beautiful photos, even in those not so great lighting conditions. I was recently on a shoot where it started raining a bit, the shoot needed to go on, so it was nice to know the lens is weather sealed. I could go on and on about the specs of this lens and why it's great, but for a price tag of $2,199, you expect it to be the best of the best. Good news, it is, it's amazing.

Is It Worth It?

So how do you justify whether or not you should spend over two thousand dollars on a camera lens? This is how I look at it. If the main reason you are using your camera is for paid, work purposes, you can begin to justify investing in high-quality professional equipment that allows you to deliver top-notch work in a wide variety of situations.

Tool For Work Purpose vs. Hobby:

If you're someone who is getting into photography as a hobby, but not doing it for your line of work, hold off on this one. Instead, consider checking out the Canon 35mm 1.8 or the Canon 50mm 1.8, these are both awesome lenses for a fraction of the cost. The 35mm is $449 and the 50mm is only $199. I love shooting with prime lenses because it makes me get more creative with how I frame up a shot. My one complaint about the 24-70, it has a lock on it but you can only lock it at 24mm. I wish you could lock it at 35, 50, and 70 so that you could get the feeling of a prime lens. It really does make a difference when you have to move your feet and frame up the shot without using the zoom.

Professional Tool:

So yeah, if you’re shooting for paid client work, the 24-70 is a beast of a lens, I use it for like 80% of all my work. I shoot with a canon R6 and paired with this lens, the setup is just incredible. Lightning-fast autofocus, razor-sharp image quality, everything you would expect from a top of the line lens. I do still photography mostly for work and then I use it to film my YouTube videos.

Invest In the Asset:

This lens allows me to create beautiful photos for clients. I invested the money upfront to buy this lens and now use the asset to produce content that will pay for the cost of the lens and then eventually turn a profit. I feel like I'm back in finance class now. If you're going to use this piece of equipment for paid work purposes, buy it, it's a solid investment that will allow you to turn a profit after a few shoots.

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