Launch Kit was invited to join McKellar Construction on-site at a residential window replacement project. The McKellar Construction crew was hired to replace 14 windows. Given the significance of this project, it was an excellent opportunity to document it.
Today, we are excited to share our project documentary with McKellar Construction at a window replacement project in East Grand Rapids, Michigan, with you.
Launch Kit was invited to join McKellar Construction on-site at a residential window replacement project. The home is on a spectacular piece of land made for remarking architecture. The McKellar Construction crew was hired to replace 14 windows. Given the significance of this project, it was an excellent opportunity to document it.
Launch Kit creator Noah Wyn led this project with support from fellow team member Olivia Spencer.
Noah took the approach of having the McKellar project leaders wear microphones and had two cameras rolling at pretty much all times. The result was the ability to create an in-depth, all-encompassing project overview video that feels like an episode you might see on HGTV.
Noah was then able to chop all that footage into shorter pieces that are perfect for social media platforms.
From a marketing strategy perspective, the plan for McKellar Construction is to do the following:
The Launch Kit team has a great time working with Brendan and the team at McKellar Construction on this photo and video project. As an active web member, we look forward to our ongoing work together.
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