Green Shield Deck Builders: Building a Photo and Video Content Library That Sells

Launch Kit's Scope of Work

1. Photography
2. Videography

These guys know what it means to get a job done right. Scaling a home service business the way Green Shield has is no easy feat. It takes a team of people working towards a common goal, each one contributing their own unique value. Launch Kit's role in that story has been photo and video content that shows the world what Green Shield can build.

A Content Partnership That Started in 2023

Beginning in 2023, Launch Kit partnered with Green Shield Deck Builders to provide photography and videography for a growing West Michigan deck building company. We have captured it all. Job site action footage. Company events. Product videos that showcase their unique approach to building decks. There may have even been a few trips to Comerica Park to film with the Detroit Tigers in there.

Where All That Content Goes to Work

For a service based business in West Michigan, the use cases for fresh, up to date photo and video content are endless. One shoot feeds channel after channel:

• Organic social media
• Paid ads on Facebook, Instagram, and YouTube
• The website
• Blog articles
• FAQ articles

And the list keeps going. Photo and video is the gasoline that drives the whole marketing machine, and Green Shield keeps the tank full.

A Statewide Deck Lookbook for the Sales Process

We even traveled the state of Michigan capturing photos of finished decks to produce a lookbook that Green Shield uses in the sales process. It is one thing to tell a homeowner what is possible. It is another to hand them a book full of real decks, built by the same team that will be building theirs.

Why a Deep Content Library Wins

Here is the part that matters most. When a homeowner enters the market for a new deck, they already have a specific vision in mind. A specific color combo. A certain railing setup. An accessory package they have been picturing for months.

Success for Green Shield is capturing as much deck content as possible, because the deeper the library gets, the more likely they are to show that homeowner something that lines up perfectly with the vision in their head. Content compounds. Every shoot adds to a library that keeps working long after the camera is packed up.

That is what we love about this work. We get to help a great West Michigan business tell its story, one deck at a time.