Revolutionizing handicap transportation in Grand Rapids, MI, Ride Your Way's website, crafted by Launch Kit, reflects their values and boosts SEO for their growing business.
In 2018 a team in Grand Rapids, Michigan set out to reinvent a traditional service - “handicap transportation.” Ride Your Way Founder, Tom Sikkema experienced a personal journey as a cancer survivor and background as a registered nurse that inspired him to revolutionize non-emergency transportation.
Ride Your way is based in downtown Grand Rapids, Michigan at the base of Medical Mile, just three blocks north of the Launch Kit office at 89 Ionia Ave NW. Through mutual friends and social events, Launch Kit Web Designer Mackenzie Broekstra had a conversation with Ride Your Way, Director of Data Analytics, Zachary Meadows. Zach was familiar with Launch Kit's work and the two began to think about what a polished online presence for Ride Your Way would look like.
The Launch Kit and Ride Your Way teams got together and mapped out a website site map that takes into consideration the following target audiences:
We made note of it being a priority to bring team members to the front of the site. This includes dispatchers, leadership team and drivers. The goal here was to bring a warm sense of familiarity to the pickup experience.
After our initial kickoff meeting, Mackenzie Broekstra had what she needed to begin designing Ride Your Way a search engine optimized, mobile friendly, high performance website using Webflow.
The website framework began coming together giving all team members a feel for how the site was going to function. By seeing a framework, everyone can collaborate to fill in necessary information. To pull this off, we use Webflow’s beta link feature paired up with ClickUp to create clear action items.
Website Timeline
Technology Used
The Launch Kit and Ride Your Way teams are proud to have built a website that totally encompasses the Ride Your Way values, team and service. The positive impact this has on the community gives us great fufillment.
Going forward the plan is to continually find tune and optimize the Ride Your Way website with fresh content. To help boost search engine optimization we’ll be adding articles monthly and reviewing trending keywords to continuously climb the Google ranks.
Launch Kit is excited for our ongoing partnership with Ride Your Way.
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