Protein Pints

Introduction

They had us interested when we first read the name - “Protein Pints - A pint of ice cream packed with 30 grams of protein and only 360 calories. Started by two co-founders in their 20’s here in Grand Rapids, Michigan."

This is a look into Launch Kit’s partnership with Protein Pints.

Protein Pints was founded in 2020 by Michael Meadows and Paul Reiss, a dynamic duo from Michigan who had a passion for fitness, business, and solving problems.

The product was first developed in collaboration with Michigan State University's dairy program. Today, you can find Protein Pints at your local Meijer and online. The opportunities are endless for the Protein Pints team. Let’s take a look at how Launch Kit is here to help.

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Scope of Work

1. Website design, development, and maintenance.
2. Photography.
3. Videography.

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Website

Launch Kit first began working with Protein Pints in 2023 by building their website.

The goals for the site were as follows:

• Allow new customers to familiarize themselves with the product flavors and ingredients.
• Get to know the company behind the product.
• Find a retailer near me.

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Launch Kit Web Designer, Mackenzie Broekstra, went to work designing a bold, enticing, motivating site that encompassed the protein pints goals, values and aesthetic.

The Protein Pints website is an ongoing asset that we work on. We actively work on updating/adding new products to the site to site so that customers know what to expect when looking for Protein Pints at a retailer near them. To make finding Protein Pints a breeze, we even integrated a store locator tool.

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Photo/Video Content

How about some photo and video material? Let’s make it happen. As you can imagine, with a product and an entrepreneurial start-up like Protein Pints, the opportunity for content is endless. We honestly struggled the most with where to begin.

Let’s start with a local event

Launch Kit’s videographer, Noah Wyn, joined the Protein Pints team at the 14th Annual MSU Winter Tailgate event at 20 Monroe in Grand Rapids, Michigan. Protein Pints had the opportunity to sample their product to over 100 people in attendance. Co-founder Michael Meadows hopped on stage to do his thing, sharing the message behind the brand. It was a home run. Michael announced that Protein Pints is coming to a Meijer near you during the event in April 2024!

Product-based content

This time around, we’re bringing out the lights, microphones, a few different cameras, and even a few models. This is a product-based photo and video production day.

Our goals for the day were the following:

• Packaging photos.
• Lifestyle photos.
• Packaging videos.
• Lifestyle videos.
• Use case recipe videos.
• Behind-the-scenes content.

Michael, Paul, Chris, Nate, Morgan, Noah, and Kevin came together to pull off this incredibly productive day of work. Fun was had, ice cream was eaten, and a serious supply of content was produced. What’s great about this style of material is the Protein Pints team will be able to use it across various digital and print touch points like the website, social media, ads, flyers, promotions, etc.

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Continued Partnership

The road ahead is an ongoing partnership between Launch Kit and Protein Pints where we work on building out the website and producing photo and video content. At Launch Kit, we’re incredibly proud to be aligned with a brand like Protein Pints, which is making such a positive impact on their community.

Oh, and we may be enjoying our fair share of ice cream along the way ;)