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Behind the scenes of a 100 client marketing agency. Website design, SEO, content strategy, and the systems we use to scale. Watch the first vlog of 2026 from Launch Kit.
Welcome to the first episode of 2026. If this is your first time here, my name is Kevin Kamis and I run Launch Kit, a marketing agency based in Grand Rapids, Michigan. Every week I document what it actually looks like to build and scale this business from the ground up. No fluff. No theory. Just the real stuff.
This week's video covers a lot of ground, so I wanted to put together my notes to go along with it. Think of this as the written companion to the episode. You can watch the full video and follow along below.
I started Launch Kit in the spring of 2020. I had just graduated from Grand Valley State University, COVID had shut everything down, and I decided to start a marketing agency from my one bedroom apartment with zero clients and zero team members.
Five years later, here's where we stand:
Our services include website design and management, search engine optimization, photography, videography, social media management, and paid advertising. We do a lot for a lot of people, and the way we keep it all organized comes down to one thing: our pod model.
If you run an agency or a service based business and you're trying to figure out how to scale without everything falling apart, this is the framework I'd pay attention to.
A pod is a self contained team that can service a full roster of clients on its own. Our first pod is made up of five people:
That pod is thriving. It works because every role is clearly defined and the team knows exactly who owns what.
The big goal for 2026 is to build a second pod. We already brought on Evan, a photographer and videographer, to be the foundation of it. From here we need to hire a web designer, an ads manager, and a social media manager to complete it.
"The pod model is what let us scale to 100 clients without losing quality. Every client has a team. Every team member has a lane."
I broke this down in the video because I think it's helpful for other agency owners to see how we structure our offerings:
If you're running an agency and trying to figure out what to offer and how to package it, I'd encourage you to think about tiering your services in a similar way. It gives clients clear options and it gives your team clear lanes.
I talked about this in the video and I want to double down on it here because I think it's one of the most underrated things you can do as a business owner.
I'm part of two groups right now:
Both of them have been incredibly valuable. Not in a "hand out business cards and hope for the best" kind of way. In a "sit down with other business owners who are going through the same stuff and actually talk about it" kind of way.
If you have access to something like this in your area, get involved. The conversations you have in those rooms will change how you think about your business.
One thing I showed in this week's video is how I take clips from the vlog and repurpose them across platforms. I'll pull clips for YouTube Shorts, Instagram Reels, and carousel posts.
Here's the takeaway for business owners: you don't need to create more content. You need to get more out of the content you're already creating.
I shared an example of an Instagram post I made entirely from vlog clips. It outperformed my typical engagement by a significant margin. More views. More saves. More comments. And I didn't create a single new piece of content to make it happen.
If you're a business owner and you're not filming anything yet, start. Even if it's rough. The content compounds over time.
Friday of this week I shared a simple tip that has made a huge difference for me when it comes to getting started on hard tasks.
I use a daily journal inside of Notion. It's basically a scratchpad. And every morning, before I do anything else, I write down the very first step of whatever project I'm working on. Not the whole plan. Not the end goal. Just the first step.
That's it. And it works because the hardest part of any project is starting. Once you write down that first step, the resistance drops and momentum kicks in.
I started doing deep work early in the morning at the office before training and before any scheduled shoots. That combination of getting in early, writing down the first step, and protecting that focus time has been a game changer.
We wrapped the week with our first production shoot for Lead Scout, a new software company in the door to door sales space. We filmed across three locations: the Launch Kit office, a work lab in downtown Ada, and a neighborhood setting in Easttown.
It was a great way to close out the first week of the year and I'm excited to show you more of that project as it comes together.
If you want access to the systems, templates, and strategies we use to run Launch Kit, check out the Launch Kit Mastermind. You'll get 1:1 time with me, weekly Q&A calls, ClickUp templates, Go High Level snapshots, SOPs, and GPT prompts. Try it free for 7 days. Join here.
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