Company Background

Tuff Turf Mole Busters has been in business since 1994. They are proud to be affiliated with the Nation Association of Landscape Professionals, Better Business Bureau, and the GreenCare for Troops. Their office is in Byron Center, Michigan and they serve all of West Michigan.

Scope of Work

Launch Kit teamed up with Tuff Turf to create a suite of video and photo assets. We joined them for 3 days of production at various locations around West Michigan. On day 1 of production, Austin and Kevin joined the Tuff Turf team at their office in Byron Center to interview team members. We sat down to discuss the origin story of the company and what makes Tuff Turf unique. It was great getting to hear multiple team members perspective.

On day 2 of production, we lined up the vehicles for a group photo. Their vehicles are hard to miss. Outstanding marketing. We even took the time to capture individual headshots of all the Tuff Turf team members. Great content for their website.

After that, we hit the road to visit a handful of job sites to capture their technicians in action. Amazing work ethic throughout the company. They operate like a well oiled mach. It was neat for us to get to know their team members and see their daily routine.

The Results

After 3 half days of production, we hit the studio to dive into editing. Launch Kit Videographer, Austin Flynn put together a unique storyline that tells the story of how Tuff Turf was started, how the company has grown and where the company is headed. Launch Kit delivered a suite of media that Tuff Turf will be able to use across a variety of platforms. We look forward to the opportunity to work with the Tuff Turf team again soon.

Deliverables:

• 3 half day productions
• 3-5 Minute Video
• >1 Minute Video
• >1 Minute Video
• Team Headshots
• Action Photos
• Raw video files