Launch Kit teamed up with Stir It Up Bakery in 2023 to build them a refined Identity System. They had an existing logo in place but knew that it wasn't an accurate reflection of their business.
"Stir It Up Bakery provides meaningful employment to individuals with special needs through the operation of a premium bakery. Stir It Up is designed to provide a safe atmosphere where individuals can obtain skills, increase their confidence, and gain a sense of accountability and pride. Our goal is to provide a work environment where they can showcase their abilities, skills, and talents." - Zoe Bruyn
The only thing Zoe forgot to mention was that they make some of the best cookies we've ever tasted and they are right here in Hudsonville, Michigan.
Launch Kit teamed up with Stir It Up Bakery in 2023 to build them a refined Identity System. They had an existing logo in place but knew that it wasn't an accurate reflection of their business. Zoe and Molly shared their backstory with us and we were immediately excited to be on board.
What's Included
After our Identity Exploration conversation, Launch Kit Designer Michigan Bova went to work crafting the Stir It Up Stylesacape. This was a 56" panoramic board that conveyed a feeling of identity. Nothing was set in stone at this point, just gauging where everyone's head was at. We printed the Stylescape, shared it with the team, and gathered feedback, which allowed us to move on to the logo design phase.
After nailing down the new logo, it was time to put it to work. The next phase of this project was packaging design. Launch Kit was hired to create a box design and a sticker design for their cookie bags. We were going to be using their new logo, colors, and fonts for the first time.
Michael had a few cups of coffee and began to think through design systems. When creating packaging, it's important to think through how the design will change as the product changes. In this case, flavors of cookies.
We've had such a good time working with Zoe and Molly on Stir It Up's projects. Launch Kit is incredibly proud to be a part of their mission. We look forward to future projects with the Stir it Up team.
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