We developed a color palette that featured common colors found in Christian's photographs.
Case study prepared by Kevin Kamis.
Christian Raguse is an outdoor photographer based in Salt Lake City, Utah. Raguse works with nationwide brands creating photo material that showcases outdoor lifestyle and products. With a special eye for color, Christian is able to create impactful artwork that strikes a message.
Christian was looking to implement a brand identity system that works across his digital presence as well as his print material. Launch Kit came in to provide a suite of brand assets that allow Christian to identify his work.
• Primary Logo
• Secondary lockup
• Icon refinement
• Color Palette
• Typography system
The results are a bold, rich identity system that truly represents who Christian is. This project was really unique for us to work on as Christian is a fellow artist and designer. His eye for aesthetics and his deep understanding of his brand strategy allowed us to create something that we know will be stamped on material for decades to come.
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