How It Started:
Nicolas Figari, Founder of Lemonade Partners, has a knack for helping people develop their business. Whether it’s making the connection to a industry specialist or developing a digital marketing plan, Lemonade Partners is a resource for small businesses owners to navigate the complexities of business development.

Figari approached Launch Kit seeking a well planned out brand identity system. One that would stand the test of time as Lemonade Partners grows. One that communicates Lemonade Partners ethos of being professional but also approachable. A design identity that connected with small business owners.

Scope of Work:
Launch Kit hopped on board with the excitement of creating something from ground up. For Lemonade Partners, this was the foundation that their future business would be built on. It was our job to understand Nic Figari’s vision, goal and values. With a solid understanding of that material, we would be able to create artwork that embodies Lemonade Partners core values.

• Logo design
• Color palette
• Font system
• Branding Stylesheet

The Results:
We had a few cups of coffee and dove in the world of small business consulting to understand how we could create an identity that is going to be bulletproof for the road ahead.

This idea of abstract art began to stick. This idea of puzzle pieces coming together to create a unified identity. The puzzle pieces being the areas of your new business that Lemonade Partners helps pull together.

Launch Kit Designer, Michael Bova created what would become the official Lemonade Partners icon out of an idea that combined growth, a lemon and the letter L. He paired the notable icon with a softer, friendly font that presented Lemonade Partners as a business that welcomes new business. A consulting firm that is built on relationships, trust, honesty.

We’ve had a blast working with Figari on this project and look forward to now beginning development of the Lemonade Partners website.

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