iris inc.

"There are over 45 billion cameras in the world today. That number increases daily, yet the world's technology is still effectively blind. Imagine how the world will change when innovation gives these cameras the gift of sight." - Iris Inc.

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Client Background

Iris Inc is a technology company developing a contextual AI that mimics the human mind. While they are based right here in Grand Rapids, Michigan, their technology will be making a worldwide impact.

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Scope of Work

Launch Kit teamed up with Iris to develop their companywide branding. The branding was to be designed so that it could trickle down to their developing subsidiary companies. We referred to this as "Powered by iris."
The Launch Kit team collaborated closely with the Iris leadership team to develop a thorough understanding of the company's core values. Iris is a technology company that has developed humane attributes at its core. Literally. It's at the base level of their code.

After our branding questionnaire, we agreed that Iris is a company that develops ambient, humane, and elegant technology solutions. This foundation would be our northern start for the road ahead.

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The Results‍

Launch Kit was proud to deliver a brand identity that authentically represents Iris. The mark communicates balance in its simplest form. Two objects are suspended in space with the support of one another. The represents Iris architecture of ambient, elegant technology.

We have gone on to create additional marketing collateral for the Iris team, including a pitch deck used for fundraising. We look forward to our ongoing relationship with the team at Iris.

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