"Our goal was to create a web platform that captured the relaxing essence of Solitude."
Solitude Float & Wellness is a spa in Traverse City, Michigan that specializes in float therapy and massage therapy. During a 60+ minute session, you will enter a luxurious float room and immerse yourself in an Epsom salt bath, giving you the sense of weightlessness. Experience deep relaxation and emerge from your float session refreshed, calm and happy.
Launch Kit has worked with Solitude since 2020 on various photography, videography, graphic design projects as well as their website via our membership program.
For their website, Solitude was looking for a platform that educated consumers on float therapy and showcased their spa services. The site leads users to book their next float or massage through FloatHelm.
Our design team set out to create a feel that matched the relaxing essence of Solitude. When visiting the spa you get an immediate feeling of calming nature. To create an end to end user experience, we wanted the website to feel the same way. Visiting the website is essentially the first step in their customer journey.
We developed the Solitude website to easily lay out their various service offerings. It was important that people who have never floated before can learn about the experience before making their way to the spa. When people are informed, they are able to relax and enjoy the experience. As with all web projects, we built the site on Webflow.
Solitude now has a polished web presence that they are proud to present. Their team can easily add blog articles and job listings. Launch Kit is here to make any necessary page updates or additions as their business grows. Webflow allowed us to create page layouts that embody Solitude’s brand.
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