Inside the Little Red Case Study: Website, Social Media, and Content

Today I want to share how we partnered with a local pediatric dentist to take care of the whole package: brand, website, photo, video, social media, and digital ads.

Little Red Pediatric Dentistry has been a staple in Holland Michigan for years. In 2024, Dr. Danae reached out looking to finally get the marketing side of her business dialed in. As a pediatric dentist, Danae wears a lot of hats. Her days are packed with caring for patients and leading a growing team of doctors, hygienists, admin staff, and assistants. Like most busy business owners, marketing wasn’t getting the attention it deserved. But Danae had a clear goal: she wanted her online presence to actually reflect the high-quality experience she and her team were delivering in real life.

That’s where Launch Kit came in.

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Website Design for Dentists

The existing website was functional, but outdated. Think of it like going a few years without visiting the dentist — things weren’t broken, but they weren’t polished either.

Our Marketing Manager Austin Johnson led the website rebuild, using the fresh new brand elements designed by Emily Van Til.

Austin got to know the ins and outs of the business, then mapped out a sitemap that clearly guides parents through what it’s like to bring their child to Little Red. Each page was written to be SEO-optimized (hello Google and Chat GPT) and human-optimized (hello moms and dads). It’s friendly, clear, and built to convert — while also ranking for high-intent local searches like pediatric dentist in Holland MI and best kids dentist near me.

The site’s personality really came to life thanks to the custom photography and video content we create each month. More on that below.

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Ongoing Marketing and Content Creation

Here’s the secret sauce: monthly photo and video content. It’s what powers Little Red’s online presence without Dr. Danae lifting a finger. Every business owner's dream.

Each month, Launch Kit Creator Daniel Bremmer and Social Media Manager Rachel Bolt plan, shoot, and edit new content that fuels the entire marketing machine. We collaborate inside ClickUp to plan monthly shoot ideas, schedule key marketing tasks, and keep content flowing through production and into scheduling.

Once content is finalized, it gets posted to their Instagram, Facebook, YouTube, LinkedIn, and even TikTok. But it doesn’t stop there.

We repurpose that content across their website, Google Business Profile, and digital ads — giving everything a consistent, professional, and on-brand feel. When Little Red moved into a gorgeous new office in 2025, we were there to document the move and update their site with fresh, accurate images so parents know exactly what to expect before they ever walk in the door.

This is the power of having one marketing team that handles it all — website, content, ads, and social — all rowing in the same direction.

Real Results You Can See

Honestly, the results speak for themselves. Google Little Red Pediatric Dentistry or check out their profiles on Facebook, Instagram, LinkedIn, YouTube, or TikTok. You’ll see fun, authentic content that showcases their team’s warmth, expertise, and personality.

What we love most is how Little Red has been able to use their online presence as a true extension of who they are — not some generic copy-paste brand. It’s clear. It’s professional. It’s 100 percent them.

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Final Word

We’re proud to be part of Little Red’s story and excited to keep helping their team grow, thrive, and lead in the Holland Michigan community. If you're a business owner tired of piecing together a dozen different freelancers — or worse, trying to do it all yourself — Launch Kit is the local, full-time team that gets it done.