Discover how Launch Kit helped Complete Metal Finishing rebrand with a new website showcasing their electropolishing, passivation, and media blasting services.
The Complete Metal Finishing team has over 50 years of combined experience. They supply superior electropolishing, passivation and media blasting for stainless steel as well as 17-4 and 15-5. You can find the team located in Kalamazoo, Michigan at their 10,000 square foot facility which houses some of the largest baths in the industry.
Fun fact, Complete Metal Finishing was one of Launch Kit’s very first clients. In 2020, we went to the drawing board to design and develop a completely new website for the team. This project was part of the Complete Companies overall rebranding that Launch Kit did which includes tightening up their logo design, as well as websites for their sister companies Complete Automation and Complete Filtration.
With the Complete Meta Finishing website, the primary goal was to communicate their capabilities and certifications such as their ISO 9001-2015 NSF certification. From a user experience stand point, the strategy is to have users visit the site, becomes familiar with CMF’s abilities and then make their way to the Contact Us page where they can easily call, email or complete a inquiry form.
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