"We utilized a neutral grey color palette to communicate the cleanliness of professional-grade air filtration, while of course including the signature Complete Blue."
Complete Filtration manufactures air filtration technology for gas turbine power generation. The company is part of the Complete Companies based in Lark Orion, Michigan. Along with its relative companies, Complete Filtration operates under the ethos of "One team creating complete solutions."
Complete Filtration (CF) approached Launch Kit with an interest in a fresh web presence. It was time to showcase the credentials, capabilities, and team that have made the company successful over the past 30 years.
As a B2B business, Compete Filtration was looking to display its products and services online to educate potential buyers. CF services various industries such as welding, plasma cutting, environmental, power plants, steel mills, and foundries.
The Launch Kit design team went to the drawing board to create a design that felt fresh, clean, and had room to breathe. We drew inspiration from the idea of air quality as a result of filtration. We utilized a neutral grey color palette to communicate the cleanliness of professional-grade air filtration, while of course including the signature Complete Blue.
For page structure, Complete was looking for a sitemap that included pages for each product/service, a careers page for attracting top talent, and an about us page for telling the company story.
The result was a polished, professional web presence that aligns with The Complete Companies' branding. Launch Kit is proud to feature this item in our portfolio and we look forward to our ongoing relationship with The Complete team.
