What questions should I ask before hiring a digital advertising team for my service-business in Michigan?

Before you hand over your advertising budget, make sure you're asking the right questions — not just about the cost, but about how the work gets done and who’s actually doing it.

Here’s what we recommend every Michigan business owner ask before hiring an ad team:

1. Who runs the ads — and where are they located?
   At Launch Kit, all ad campaigns are built and managed by our in-house team in Grand Rapids. No outsourcing. No black box.
2. Will I actually know what’s working?
   We provide simple, real-time reporting that shows how your ads are performing, what leads are coming in, and what we’re improving month to month.
3. Is this part of a bigger plan — or just random ads?
   Our ads aren’t run in isolation. They’re part of your larger marketing system — your website, social media, photos, and messaging are all working together to attract and convert leads.
4. What platforms will you advertise on?
   We run ads where your customers actually are: Facebook, Instagram, Google, YouTube, LinkedIn, even Amazon — based on your goals, not a cookie-cutter plan.

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When you hire Launch Kit, you’re not gambling your budget on guesswork. You’re hiring a local team that’s transparent, responsive, and fully aligned with your business goals.