West Walker Freight

Introduction

At Launch Kit, one of our top priorities is making marketing efforts as seamless as possible for our clients. The idea is simple — we want to remove all the friction between your business and great marketing. We haven’t invented telepathy (yet), so we’re using the next best thing: fast communication via messages and calls. It’s not rocket science, it’s just good user experience.

This story starts with an existing partnership. We’ve had the opportunity to work with the team at West Walker Freight thanks to our previous website design work for their sister company, West Walker Steel.

One afternoon, Dalton Messman messaged us to let us know they were expanding into the freight and logistics space. Our first conversation was around whether this new venture should live as a page on the existing West Walker Steel website or if it made more sense to create a standalone site with its own domain.

We agreed that a separate freight website was the best move. While the two companies often share customers, each serves its own audience. Separating the two online gives clarity and flexibility as both businesses grow.

Website

Launch Kit web designer Mackenzie Broekstra led the charge on this project. She’s also the lead on the West Walker Steel website, which made onboarding simple and efficient. We created a new ClickUp project, synced up with the West Walker team, and got right to work.

For West Walker Freight, simplicity was key. The top priority was clear communication around the types of transportation services offered. The site needed to quickly answer questions like: “Do you offer refrigerated trucking?” or “Can you handle over-dimensional loads?” The answer is yes to all — refrigerated, over-dimension, expedited, and less-than-truckload (LTL) freight services are all part of the offering.

Because freight moves fast, the site was designed for speed and clarity. Visitors can quickly find key info and easily navigate to a contact page that includes phone number, email, address, and an inquiry form. The result? A user-friendly freight website that’s built to work as hard as the business behind it.

Results

As West Walker Freight continues to grow, we’re proud to be their go-to website design partner. Our job is to keep the site up to date with the latest information — and we make that seamless with real-time messaging between the West Walker Freight team and Launch Kit.

This emphasis on communication, clarity, and collaboration is what sets Launch Kit apart as the ideal web design team for small businesses across West Michigan — especially in fast-moving industries like logistics and freight.