See how Launch Kit helped Exalta Health build awareness, attract donors, and support volunteers through consistent storytelling, video, and social media.
Exalta Health is one of those Grand Rapids organizations that quietly holds the whole community together. They are a team of doctors, dentists, and caregivers providing medical and dental care for people who need help, but cannot quite afford it. Underinsured and uninsured neighbors. Family members who live and work right here in West Michigan. People doing their best, showing up for their jobs, raising kids, paying what they can, and still getting squeezed by circumstances where the bills just do not pencil out.
As we enter 2026, Exalta is celebrating 30 years of community service, and when you sit with that for a second, you realize how rare that kind of consistency really is. Thirty years of showing up, of caring, of making sure someone does not have to choose between pain and rent. The hard truth is that at Exalta there is no shortage of customer demand, meaning there is no shortage of patients in need. That side of the supply and demand curve is full. So the real work is on the supply side, making sure Exalta is equipped with the staff and funding to keep providing critical care in Grand Rapids.
The staffing challenge is unique because Exalta relies on licensed medical professionals who volunteer time out of their week, aside from their day job, to care for patients at Exalta. The amazing part is that patients are getting expert level care from skilled professionals who are choosing to serve. The challenge is that in order to be respectful of professional time, Exalta needs an ample lineup of staff to cover all the hours in the week. Volunteer medical professionals are the heartbeat of this clinic, and the clinic depends on that heartbeat to keep its doors open.
The second ongoing challenge is funding. Not flashy funding. Not vague funding. Real world funding for materials and tools and supplies that make care possible. Look around any director’s office and you see endless items that matter, the kind of supplies that are easy to overlook until you need them. Exalta needs donor support to keep those supplies stocked so patients can get the care they need, when they need it.
Understanding those two challenges is exactly why Launch Kit partnered with Exalta. We partnered with them to share their story in a way that builds awareness, supports fundraising, and helps them reach new donors and new volunteers without distracting their internal team from what they do best, providing a top notch patient experience.
Exalta did not need more noise. They needed clear storytelling, consistent content, and a marketing system that helps the right people in our community see what is happening inside those walls. When we stepped in, we focused on getting the right people in the right seats. In this case, that meant adding a videographer, a social media manager, and a marketing manager to their team through our suite of marketing services. This is what we do best as a Grand Rapids marketing agency. We bring the strategy, the content creation, and the execution together so the story does not live in someone’s head, it lives where the community can actually see it.
With the right team in place, we now run a monthly pulse meeting the first week of each month to review analytics and priorities ahead. This creates clarity. It creates accountability. It keeps everyone rowing in the same direction. Then once a month, we create photo and video content in a focused content day. That single day produces about four short videos and an album of photos that can be used across Facebook, Instagram, TikTok, LinkedIn, YouTube, and Google.
It is a simple system, but it is powerful because it is consistent. Instead of a scramble to post, Exalta has a plan. Instead of marketing feeling disconnected, the message stays aligned across platforms. Instead of relying on a volunteer or a part time person to figure it out, Exalta has a dependable rhythm that makes space for their mission to stay first.
The result has been a thriving internet presence that brings awareness to the great work Exalta has been doing for 30 years. And I want to be clear about something that matters to me. Here at Launch Kit, word of mouth is our best friend. It is the sociological super power that can move mountains. We are not trying to replace word of mouth. We are here to support it and amplify it. Give people something to talk about. Stay top of mind. Build brand authenticity through great storytelling. For a nonprofit clinic and community health organization like Exalta, this is not about marketing for marketing’s sake. It is about making sure the community knows how to help, and making it easy for the right people to step in.
Exalta is doing great work, they have been for 30 years, but the truth is that today they still need new donor support group members. They need people who are on board with the mission and willing to provide the funds that fuel the operation, covering supplies, helping sustain care, and supporting a clinic that serves underinsured and uninsured individuals in Grand Rapids. These patients are often employees of organizations right here in our community that we know and love. This is not some far away problem. This is our neighbors. Our workforce. Our city. And when you realize that, you start to see Exalta differently.
It is not just a free clinic or a low cost clinic. It is a lifeline. It is a place where dignity is protected and healing is accessible.
From our side, we can confidently say that Exalta has the right people in the right seats to continue the mission forward. We are honored to be on board and we find real joy in sharing their story with our community, using professional photography, videography, and social media management to build awareness and strengthen donor engagement. We have people to help, so on that note, back to work.
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