SUL The Studio

At Launch Kit, we love working with local businesses to help them showcase what makes them unique. We've had the pleasure of teaming up with SUL The Studio, a full-service salon in Grand Rapids, Michigan. Known for its new expansive location just off the East Beltline, SUL offers a refreshing hair care experience for clients and an inspiring space for stylists.

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Scope of Work

1. Website

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Website: A Reflection of SUL’s Unique Vibe

When we first talked with SUL, the goal was to create a platform that highlighted their beautiful salon space, their talented team of stylists, and captured the welcoming atmosphere that clients love when they walk through the door. In short, they needed a digital home that reflected everything that makes SUL stand out.

Our task was simple: design a user-friendly, visually stunning website that made it easy for clients to find what they need while showcasing SUL’s vibrant brand and culture.

We started by mapping out a sitemap for SUL’s new website that would be both intuitive and functional. The structure included key pages such as:

• About the Salon: Featuring the space, visually showcasing what sets SUL apart.
• Meet the Stylists: Introducing each team member, complete with bio pages and links to their Instagram accounts so prospective clients can see their work.
• Join the Team: A recruitment page for stylists interested in becoming part of the SUL family.
• Contact: A streamlined way for clients to get the essentials like phone number and address.
• Policies: Offering transparency to new and existing clients.

Our focus was to make sure that any visitor – whether a potential client or stylist – could find what they were looking for quickly and effortlessly.

At Launch Kit, we’re all about building relationships that go beyond the initial project. For SUL The Studio, that meant not just launching the website but also maintaining it as an ongoing partnership. Anytime SUL has a new stylist join the team, they simply send us the information and we quickly refresh the website.

This continual update process ensures that the site always feels current, showcasing the salon’s growth and changes in real time.