"We were able to utilize naturally occurring patterns, a compass and the letter N in the icon design."
Michael Bova
Lead Designer
Client Background
Northern Quality Management Service provides residential & commercial clients with best-in-class hardscape design. They have recently moved to Grand Rapids, Michigan from Traverse City, Michigan, and serve clients all over the state.
Northern QMS owner, Brian Girard came to Launch Kit looking to build out his company branding the right way. Start from scratch and lay the foundation for success.
Scope of Work
Launch Kit was brought on board to develop Northern QMS's logo, color palette, typography, and supporting brand assets. We started with a stylescape development to dial in the company vision.
From there, Lead Designer, Michael Bova, went to work sketching original artwork that tied in elements of patterns found in hardscape design, a compass pointing north, and the letter "N".
The Result
The result was an in-depth and thorough brand development that encompasses all aspects of Northern QMS company values, vision, and characteristics. The work doesn't stop there.
We are now excited to get started on a website development project for Northern Quality Management Services. We've drawn up the plans to create a custom website that showcases their signature services.
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