McKellar Construction

Introduction

Today we want to share with you our partnership with McKellar Construction—a new wave in the carpentry space, based here in Grand Rapids, Michigan.

Brendan McKellar founded the company with a mission of giving back to his West Michigan community. For Brendan, his craftsmanship was his way of making his mark. Their goal is to help the community be comfortable and confident in their homes, one family at a time.

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Scope of Work

1. Photography
2. Videography
3. Website

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Photography

Launch Kit has worked with McKellar Construction to capture job site, team, and lifestyle photos that showcase the crew in action. This material is great for use across their website and social media profiles. Having up-to-date, fresh content can make a world of difference when building a new website.

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Website

Speaking of websites, Launch Kit has teamed up with McKellar Construction to provide them with design, development, and maintenance of their website. As the McKellar team continues to complete projects throughout West Michigan, they share project info with the Launch Kit team so that we can add projects to their portfolio on the website.

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Videography

HGTV Home Makeover is the inspiration here. Launch Kit teams up with McKellar Construction periodically to produce mini-documentaries on select projects. We'll capture footage throughout the construction process to show the before, during, and after. During the construction work, we're going behind the scenes where Brendan explains what the crew is working on, what products they are using, and who's involved with the work.

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Marketing Strategy

From a marketing strategy perspective, the plan for McKellar Construction is to do the following:

• YouTube - Post full-length project documentaries.
• Website - Post project portfolio items that showcase projects.
• Website - Utilize authentic, up-to-date imagery across the pages.
• Social media - Post short-form content on social media platforms like Instagram, Facebook, and TikTok to drive viewers to the website or YouTube to watch the full videos.