We began with a thorough questionnaire workshop to learn about what motivates David and what makes his music unique.
Walk by House of Wine on a Friday evening, and you might hear a series of beautiful piano notes. In the seat, you will find David McDonald, a local singer, songwriter, and pianist. McDonald blesses those around with smoothing tunes that hit home.
Kevin and Michael from Launch Kit joined David at House of Wine for a drink to learn more about the musician's business, goals, and strategy. As an artist, McDonald loves to record in the studio and perform live. He's about to release his second album on Apple Music and Spotify.
David was looking to develop his branding as a musician and lay the groundwork for the future development of his record label. Launch Kit came on board to tackle the logo design process.
We began with a thorough questionnaire workshop to learn about what motivates David and what makes his music unique. We learned about his style, taste, and vision. This gave us the insights we needed to develop a unique stylescape.
With approval on direction, Launch Kit Designer, Michael Bova, began crafting logo concepts that spoke to David's aesthetic. He pursued a concept that visualizes a musical note, an audio wave, and the letter M.
David McDonald Records embodies the heart and soul of David's music. It's authentic to who he is, and the foundation is laid for his journey ahead. We look forward to watching David grow and knowing that we were able to contribute to his legacy.
• Logo Design Package
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