We Have a Waitlist. So Now What? Inside Launch Kit's Coaching Era

Most business content is about getting more. More clients. More revenue. More growth.

This week I want to talk about something different.

We are in what I am calling our coaching era at Launch Kit. We have a waitlist of clients. Demand is not the problem. So the question I keep coming back to is this: now that we do not need to chase, what do we actually focus on?

The answer I landed on is simple. Better.

Not more videos. Not more clients. Better content. Better storytelling. Better work with the people we already have.

That is the theme of this week's vlog and this article. Here is what went down.

What the Coaching Era Actually Means

I shared this with the full team at our Wednesday pulse meeting and I want to share it here too.

Think about a football coach. Success for them is not recruiting more players. Success is taking the players they have and making them the best versions of themselves. Pouring into the work that is already on the plate.

That is where we are at Launch Kit right now.

"Better is not more videos, more clients. Better is better content, better storytelling, better narratives with our existing clients."

We are blessed to have taken our own marketing medicine, put ourselves out there, and built enough demand to have a waitlist. That is not something I take for granted. And the way I want to honor that is by focusing on quality, not quantity.

For any business owner reading this, I think this is a worthwhile question to sit with: are you chasing more because you need it, or just because it feels like that is what you are supposed to do?

What a Week at a Grand Rapids Marketing Agency Actually Looks Like

Here is a breakdown of the week.

Monday

• Bulk ordered 36 Maurten running gels for Riverbank Run 25K training. Ellen and I are both training. Race day is coming.
• Hit the office and did check-ins with the team to start the week clean.
• Joined the Lululemon group run. 3.73 miles at an 8:46 average pace. Logging everything in Notion so I can hand it off to GPT closer to race day and get a refreshed training plan based on actual performance data.

Tuesday

• Presented Launch Kit's full marketing funnel to the Ride Your Way transportation committee on a nationwide Teams call. About 20 to 30 people. Talked through CRM, conversion tracking, and why we recommend GoHighLevel for about 80% of clients. HubSpot is where the other 20% land, mostly enterprise level.
• Onboarded Pixie Classic Cars, a new classic car rental business out of Holland, Michigan. McKenzie and Lucy are building their site.

Wednesday

• Ran our internal pulse meeting. Rachel covered organic analytics. Austin covered ads. McKenzie covered websites. I gave an update on deals and pipeline.
• Formally introduced Lucy as our newest team member. She is a combination of McKenzie and Austin in terms of her role: websites and ads. She sits in Evan's pod in our pod model.
• Delivered the coaching era message to the full team.

Thursday

• Ran the first ever Launch Kit Mastermind Q&A call. This is something I have been building toward. The community is live, calls are every Thursday, and the format is poll-based Q&A. Everyone submits questions, we vote on which ones to dig into, and we get into it together. Really cool to finally have this up and running.

Friday

• Morning workout at MVP before a packed meeting day.
• Sales call with Coles Quality Foods. They have come back for fresh photo and video content.
• DJ Dan surprised the team with donuts and played his original tracks on Valentine's Day. Then the team surprised me with a custom MapCuts print of Grand Rapids. That was genuinely awesome.

Saturday

• Nine mile long run. Frank joined.

The Hybrid Work Model That Has Worked for Four Years

One thing that came up this week that I want to document here: our hybrid schedule.

We have run this model since we got our office. Here is how it works:

• Monday, Wednesday, Friday — in office
• Tuesday, Thursday — work from location of choice

This is not a perk. It is a system. And there is a reason it works.

In a creative business, the goal is not hours logged. The goal is quality of work. Cranking out a video just to hit a deadline is not a win for the creative, not a win for Launch Kit, and not a win for the client. Nobody wins.

Giving people the flexibility to read their own energy and work from wherever helps them do their best work. I heard Andrew Huberman describe it as knowing when to be forward on the gas and when to step back and breathe. You cannot be all gas all the time.

If you run a team and you have not set a default in-office schedule, I would encourage you to think about it. Set the expectation. Define what success looks like. You would be surprised how much clarity that creates.

The Launch Kit Mastermind Is Live

This week we ran our first official weekly Q&A call and it felt really good to finally be doing this.

The community is built for business owners who are in the middle of building something. We only allow one business per industry per market, so the conversations stay relevant and the advice actually applies to you.

Inside the community you get:

• Weekly live Q&A calls every Thursday
• Channels covering real business challenges
• ClickUp templates, GoHighLevel snapshots, agency SOPs, and the Claude prompts we actually use
• Direct access and conversation with other business owners doing the same thing

If you are building a business and you want a place to think out loud, ask real questions, and get real answers, this is built for you.

You can join with a 7 day free trial here: https://get.launchkitdesign.com/home

The Takeaway

The coaching era is not about doing less. It is about doing better.

If you are at a place in your business where demand is no longer the problem, I would challenge you to stop measuring success by how much you can add and start measuring it by how much better you can make what is already there.

That is what we are working on. More of this to come.

See you next week.

Kevin