Discover how Launch Kit helped Treeworks, a top Michigan tree service, build a smarter website and run high-performing Google Ads to generate leads and drive growth.
Right people, right seats. That’s the theme of this story. Treeworks is a premier, top-of-the-line tree service company based in Nunica, Michigan, serving the west side of the state.
Treeworks isn’t your average two-guys-with-a-chainsaw operation. A quick glance at their website makes it clear, these guys are the real deal. Their team handles everything from large-scale utility right-of-way clearing for Consumers Energy to high-precision residential tree trimming and arborist services.
We mentioned this project was all about “right people, right seats.” That’s what made it work. From their expert crew in the field to Diana as our point of contact, who perfectly bridges the gap between operations and communication, this collaboration felt like one solid team, rowing in the same direction.
Let’s take a look at the digital tools we’ve built together to help Treeworks scale their presence online.
Our work with Treeworks began with a new website. Their previous site was outdated, static, and difficult to update. It didn’t reflect the professionalism or capabilities of the Treeworks team.
We kicked things off with a strategy session at the Grand Rapids Chamber. In this workshop, we reviewed their current online presence, evaluated their business goals, and mapped out a website that better communicates Treeworks’ unique value proposition.
Austin Johnson, Web Designer here at Launch Kit, took the lead. We custom-designed and built the new site using Webflow. The result is a professional, polished website that mirrors the standards of their crew in the field. Scroll down to the certifications section and you’ll see why customers trust Treeworks, they’ve got the credentials and experience to back it up.
Key improvements:
Once the website was live, we moved to digital advertising. The goal? Drive qualified traffic to the site and generate leads.
We launched Google Search Ads targeting core service keywords like:
Austin Johnson, who also works on our advertising team, managed the campaign setup. We planned this intentionally to keep the experience streamlined for the client. From design to deployment, everyone stayed in sync.
We set up reporting dashboards that keep the Treeworks team in the loop on campaign performance. We track spend, impressions, clicks, and most importantly, conversions via phone calls and web form inquiries.
Advertising goals:
Our partnership with Treeworks has been successful because of clear priorities and consistent communication. Together, we’ve created a website that works for them 24/7 and paired it with targeted Google Ads that drive real traffic and leads.
This kind of streamlined, easy-to-maintain digital marketing plan is perfect for local service businesses looking to grow without getting bogged down in tech or complexity.
We’re excited to continue supporting Treeworks. They’ll keep focusing on the trees, we’ll keep filling their pipeline with new projects.
Each year, we take a fresh look at the various marketing efforts a small business can make. We've built this framework to get started optimizing your business's online presence.
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