Nashville’s go-to real estate media team, MadLocal, partnered with Launch Kit for a stunning website and CRM that keeps leads flowing and clients impressed.
If you’re a real estate agent or brokerage in Nashville Tennessee, one thing is clear - photo and video content sells. Fast. And if you want your listings to stand out, MadLocal is the team you call. Their production quality is unmatched and their turnaround time is razor sharp. Real estate media is their zone of genius.
But even the best photo and video teams need a website that matches the quality of their work. That’s where Launch Kit stepped in.
The Backstory
We first connected with Tommy Pohlman, founder of MadLocal, in early 2025. After one look at their stunning real estate photography and video work, we knew this was going to be a fun and productive partnership. Tommy had the content dialed in. What he needed was a team who could take that content and build a system that worked behind the scenes: a website, CRM, and structure that supported predictable growth.
The Website Build
Tommy already had hundreds of real estate media projects under his belt. So we started by listening. Launch Kit web designer Mackenzie Broekstra took time to fully understand MadLocal’s services, what makes them different, how their workflows run, and how they deliver a consistent experience for real estate clients across the Nashville area.
Once we had everything we needed, Tommy dropped a well-organized Google Drive packed with beautiful photos and videos, and we got to work.
Our first milestone was building out the core pages of the site: services, pricing, team, and a few resource pages that would serve as the foundation. These pages were built to convert, while giving potential clients a crystal-clear picture of what MadLocal offers.
Once the site was live, we shifted our focus to building a long-term SEO strategy using blog and portfolio content. Every time MadLocal finishes a shoot they want to showcase, they send us a rough write-up with project details like neighborhood, services provided, and any standout features. Then we take those notes and build them into a polished, optimized case study that lives on their site.
This process is simple, fast, and powerful. It strengthens search engine optimization for real estate photography and videography in Nashville and gives their audience regular proof of the incredible work they’re doing.
Ongoing Website and CRM Management
This isn’t a “build it and bounce” type of relationship. Launch Kit continues to manage MadLocal’s website and CRM as an ongoing part of their growth team.
Tommy and the MadLocal crew stay focused on delivering the best real estate photo and video content in Nashville. Meanwhile, our Grand Rapids-based team handles the site, content publishing, SEO, and CRM systems behind the scenes. Everyone’s in the right seat. And that’s the way we like it.
Yes—we run on EOS. And we believe your marketing should too.
Looking Ahead
The real estate space in Nashville is competitive. Standing out requires a polished online presence and consistent content that proves you’re the best. We’re proud to be a part of MadLocal’s journey and even more proud to help them build a digital foundation that matches the quality of their work.
Looking for website design, content management, or CRM support for your real estate business? You don’t need to hire four different freelancers or chase down your old web guy. Let’s build something legit. Contact our Grand Rapids team today.
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