How We Helped MIXT Launch With Product Photos and Video

Today I want to share how Launch Kit partnered with MIXT, a non-alcoholic canned cocktail brand, to create the photo and video content they needed to go to market. This content would be used across their website, Amazon listing, and social media to help launch the brand with confidence and clarity.

We landed this project thanks to a referral from The Squeeze Marketing Group in Chicago. Sarah and Ashley specialize in helping brands craft strategy and vision. They brought Launch Kit in to execute the photography and videography.

The Strategy: Photo and Video for Launch

The goal was simple: deliver a bundle of high quality, evergreen product photography and video content to fully outfit MIXT’s online presence. This would be the foundation for their digital storefront, helping them stand out on Amazon, social media, and their website.

We broke it down into two clear content days:

• Day 1 was in-studio, creating clean, eye-catching sets for each of their four SKUs.
• Day 2 focused on lifestyle product photography and video, showing the cans in real-life environments.

This tight two-day schedule kept things efficient, on budget, and high impact. We kept the vibe fun, turned the music up, sampled the product, and captured authentic moments that felt like the brand.

Product photos like these are foundational for any e-commerce or DTC brand. They’re evergreen, reusable across platforms, and create a consistent professional look. The lifestyle content complements that by adding real-world context and storytelling. Great content doesn’t just show a product. It shows the why behind it. Story always wins.

The Outcome: Ready to Launch

At the end of the project, MIXT received a fully organized Google Drive folder with ready-to-use content. Everything was labeled, categorized, and structured to make it easy for their team to plug into their marketing.

As with most go-to-market launches, there were a few rounds of feedback and fine-tuning, but we moved quickly and collaboratively. The end result was a polished set of assets that were ready to fuel their Amazon listing, website launch, and social media rollout.

Thinking About a Product Shoot?

If you’re building a DTC brand, a shoot like this is a powerful and cost-effective way to start. We always recommend beginning with evergreen photo and video assets before moving into more seasonal or campaign-specific content.

Our top performing clients are doing at least one of these shoots every month. Why? Because consistent content keeps them outfitted across all marketing touchpoints — social, email, web, ads, and beyond. The brands that win online are the ones who plan ahead, tell better stories, and show up consistently.